THE BIRD, BATH
Have you heard about The Bird?
What we served up
Creative
& Brand
Naming
Branding and Positioning
Identity
Art Direction
Signage
Event Brands
Technology
& Integrations
Website
CRM
Booking engine integration
PMS integration
Marketing
& Metrics
Conversion optimisation
Loyalty comms
Pre-arrival and Post-departure comms
A new brand for The Bird
Purchased by Kaleidoscope as an operational bed and breakfast under a different name, cab Hospitality were asked to reimagine the whole product to create a local neighbourhood vibe and a standout boutique hotel offer to rival all Bath City hotels.
Repositioned
We worked quickly to create a vibrant concept, name and look and feel. The transition happened within weeks of the clients acquisition, and we continued to develop the brand and the platform whilst the client continued to operate the hotel.
Kerb appeal
We transformed the building from a once grey and hidden B&B into a standout Boutique hotel with creative signage and branding.
Guest experiences
With a focus on bedroom revenue the client decided to reduce the overarching space for F&B. Yet to remain destinational the brand introduced, and we created, 2 key events per annum for a summer garden and a Christmas wonderland.
It flew away
Our design studio activated the brand, delivered an amazing and vibrant website, all at lightning speed, which went on to deliver an above benchmark occupancy rate, as well as a room rate that outperformed the compset.
Strategic partnership
Working with Kaleidoscope was more than just a service. cab was instrumental in delivering the concept and making the vision become reality.
There is nothing better than working on a whole concept. You just put everything in to it, to make it become reality. And nothing could be more rewarding than when the guests love it. The Bird is truly an original and so are Kaleidoscope. A lot of fun to work with.
Anj Cameron - Business Development Director at Cab Hospitality
Ready for the next one?
