Hospitality Digital Marketing Agency

Marketing and Metrics

What we serve up

Why do we make marketing so hard for ourselves? Is it that we find there is an overwhelming amount of channels to plan for? Is it that we worry too much about doing the right thing and feeling like your compset is beating you because they are shouting louder? Or is it that there are too many personas to adopt your brand to? We have simplified marketing and we believe in challenges first, not channels.

When your campaigns and day to day activities are running that's when we have to decide where the energy and investment is going. This is why all our Client Agency Partners and our clients are fully aligned in a live dashboard environment. Our agnostic approach to channels and channel spend allows us to quickly change investment parameters or channel selection to drive the very best ROI.

Strategic Planning

It's about challenges - not channels

How we think and work

For over a decade now, we have helped hundreds of marketers to plan more clearly. By harnessing the channels around just 4 key challenges it is far easier to decide how to tactically plan what to do with those channels, where to invest and how to combine those channels to maximise your return. These are challenges that make up the LIFEcycle marketing.  

Challenge 1:

LOCATE - How do your customers locate you when they are looking for you?

By planning all the ways in which your prospective customers locate you we can build a connected framework of channels to increase the number of people that do find you. Of course, we must then ensure they are relevant and the cost per lead is reduced to a minimum.

EXAMPLE CHANNELS:
- SEARCH
- SOCIAL DIRECT RESPONSE
- SIGNAGE / EXTERIOR
- DIRECTORY

Challenge 2:

INSPIRE - How do you inspire your target audiences to want your brand?

Whether they are in market today or are simply putting you on the future to do list, getting in front of your defined target audience and building brand recognition and demand drives future sales.

EXAMPLE CHANNELS:
- SOCIAL ADVERTISING
- OFFSITE CONTENT
- SOCIAL INFLUENCERS
- PR

Challenge 3:

FOCUS - How do you convert more prospects into sales?

Every sales funnel is your opportunity to be an amazing customer experience and to make more bookings. By articulating these customer journeys and continuously improving and optimising them we get more of the people who have found you to convert to a guest.

EXAMPLE CHANNELS:
- BRAND PROMISE
- DIGITAL JOURNEY AND FUNNELS
- SOCIAL ASSISTANCE
- CRM AND RETARGETING

Challenge 4:

ENGAGE - How do you get your guests to become repeat visitors, brand advocates and recommend your product?

Using CRM and engaging channels you can extend your guest experience beyond your 4 walls. Winning back a loyal customer is 4 times less the cost, whilst a recommendation or social share is 12 times more likely to convert in the future.

EXAMPLE CHANNELS:
- DIRECT COMMS E.G. SMS/EMAIL/DARK SOCIAL
- CRM AUTOMATED COMMS
- ORGANIC SOCIAL
- REPUTATION MANAGEMENT

Metrics

A dashboard you can believe in

We stitch as many of your data points together as we can to create your KPI's in realtime in a live dashboard environment that you can check in to anytime of the day.

Ready to discuss your marketing and dashboard requirements?

Contact us

Our partnership with cab Hospitality has flourished and evolved over the years. Their hospitality marketing expertise, teamed with fantastic CRM knowledge, has been a true recipe for success.

Margo Bofil Buhova - Marketing Director - Zelman Meats

24.79%
increase in website users

View case study