Burger & Lobster
An Extraordinary Union
What we served up
Creative
& Brand
Design studio
Brand activation
Menus
Campaign graphics
Technology
& Integrations
Website
CRM
Ordering integrations
Booking engine integrations
Social
& PR
Campaigns
Advertising
Community management
Organic social media
Marketing
& Metrics
Inbound traffic
Digital customer journey
Conversion optimisation
Loyalty comms
Marketing automation
Wild and worldwide
Burger & Lobster is a luxury brand on a global scale. Situated across London, New York and Singapore, they serve up the very best Nebraskan beef burgers and wild caught lobsters.
Digital Platform
The core of the B&L platform is a strong converting website. It is fully integrated with CMS, ecommerce and CRM and managed and supported by our technical team. We handle all integrations and technical server infrastructure.
Everyday delivery
Our design studio activated the new brand and then integrated with the B&L marketing team to deliver the day to day requirements for creative ideas, menus, print, social campaigns, graphics and animations.
+33.54%
WEBSITE USERS
28.51%
users from organic search
98.5%
ORGANIC KEYWORD GROWTH
Acquiring new customers
We work hard every day to increase relevant traffic to the site through a winning combination of managed channels with a focus on local acquisition. Our conversion to booking management outstrips the industry benchmark.
Lobster and loyalty
When you catch a good customer, you make them your friend. We create exciting customer automations, meaningful and CRM personalised direct communications and manage the community through organic social.
Measured for success
B&L is measured across all activities, time of day purchase and spend. This data feeds back into the tactical strategy which we work with the team on a daily basis to drive their business KPI's
We love Burger & Lobster. It's such a fun brand and they love to be creative and really push the boundaries. Whether we are trolling KFC or Burger King or putting up a billboard of a cow on the beach in New York's Time Square, we just love being involved in this iconic brand.
Scott Wood - Digital Marketing Lead at Cab Hospitality
81.32%
increase in online bookings
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