Our Blog
26 November 2025
December Demands and Habits of Consumers
Discover the different trends and habits of hospitality consumers in the festive months, plus our advice on how to make the data work in your favour.
11 November 2025
Hotel Industry Abbreviations - Jargon Buster
Brush up on your industry knowledge with our helpful hospitality industry abbreviations.
11 November 2025
ChatGPT For Food Delivery
OpenAI’s ChatGPT has officially partnered with delivery giants, allowing users to order meals, groceries, browse and get real-time local recommendations directly through conversational AI.
09 October 2025
Christmas Marketing Trends for 2025
Read our blog for insightful and actionable trends and tips for your Christmas marketing in 2025.
01 October 2025
SEO vs Generative Engine Optimisation (GEO)
As AI-powered search engines begin to shape how users discover hotels, understanding the difference between traditional SEO and GEO is essential. This blog explores the core similarities and differences between the two approaches, explains why GEO is now critical for hotel visibility, and offers practical advice on how to combine both strategies to futureproof your marketing.
30 September 2025
The HFSS Legislation and Its Impact
The HFSS (High in Fat, Sugar, and Salt) legislation is reshaping how hospitality businesses advertise and sell certain products. This blog explains what the legislation is, why it was introduced, who it affects, and how restaurants, cafes, and hotels can adapt their marketing strategies to remain compliant.
20 August 2025
How to Rank in AI Search (GEO Tips)
Read our blog and explore practical GEO techniques to help your property rank in AI-generated responses. From using natural language and long-tail keywords to structured data, FAQs, and multimedia content, we guide you through essential steps to future-proof your online presence and drive more direct bookings in the age of AI search.
04 August 2025
What is PMax for Travel Goals?
Discover how PMax for Travel Goals works, what makes it different from traditional Google campaigns, and how you can use it to grow bookings and revenue for your hotel.
04 August 2025
Generative Engine Optimisation - The Future for Hotel Search?
Generative Engine Optimisation (GEO) is emerging as a critical approach for hotels looking to maintain and grow their visibility in AI-driven search environments. Our blog explains what GEO is, how it compares to traditional SEO, and why hotels must adapt now to stay ahead.
01 August 2025
The History of OTAs in The UK
Discover the evolution of key OTAs in the UK, how they started, the major players that shaped the market, and how each platform operates.
31 July 2025
How to Generate More UGC
UGC is one of the most powerful tools in hospitality marketing: building trust, boosting brand reach, and driving conversions. In this blog, we explore actionable ways to encourage more UGC, from working with micro-influencers and creating branded hashtags to optimising in-venue prompts and running creative campaigns.
23 July 2025
5 Tips To Maximise Your Retargeting Strategy
Discover five proven tips to help you get more from your retargeting strategy, so you can stop letting bookings slip away