Our Blog

01 October 2025

SEO vs Generative Engine Optimisation (GEO)

As AI-powered search engines begin to shape how users discover hotels, understanding the difference between traditional SEO and GEO is essential. This blog explores the core similarities and differences between the two approaches, explains why GEO is now critical for hotel visibility, and offers practical advice on how to combine both strategies to futureproof your marketing.

30 September 2025

The HFSS Legislation and Its Impact

The HFSS (High in Fat, Sugar, and Salt) legislation is reshaping how hospitality businesses advertise and sell certain products. This blog explains what the legislation is, why it was introduced, who it affects, and how restaurants, cafes, and hotels can adapt their marketing strategies to remain compliant.

20 August 2025

How to Rank in AI Search (GEO Tips)

Read our blog and explore practical GEO techniques to help your property rank in AI-generated responses. From using natural language and long-tail keywords to structured data, FAQs, and multimedia content, we guide you through essential steps to future-proof your online presence and drive more direct bookings in the age of AI search.

20 August 2025

Christmas Marketing Trends for 2025

Read our blog for insightful and actionable trends and tips for your Christmas marketing in 2025.

04 August 2025

What is PMax for Travel Goals?

Discover how PMax for Travel Goals works, what makes it different from traditional Google campaigns, and how you can use it to grow bookings and revenue for your hotel.

04 August 2025

Generative Engine Optimisation - The Future for Hotel Search?

Generative Engine Optimisation (GEO) is emerging as a critical approach for hotels looking to maintain and grow their visibility in AI-driven search environments. Our blog explains what GEO is, how it compares to traditional SEO, and why hotels must adapt now to stay ahead.

01 August 2025

The History of OTAs in The UK

Discover the evolution of key OTAs in the UK, how they started, the major players that shaped the market, and how each platform operates.

31 July 2025

How to Generate More UGC

UGC is one of the most powerful tools in hospitality marketing: building trust, boosting brand reach, and driving conversions. In this blog, we explore actionable ways to encourage more UGC, from working with micro-influencers and creating branded hashtags to optimising in-venue prompts and running creative campaigns.