Digital Marketing for the Hospitality Industry
As a hospitality digital marketing agency, we offer a varied toolkit of digital marketing services crafted bespoke for the hospitality industry. From strategic SEO to effective email marketing, content and copywriting, through to performance PPC and beyond.
Our toolkit covers long and short-term strategies moulded uniquely to your business to help you achieve your digital marketing aims.
A unique strategy
We focus on challenges, not channels, to ensure we get it in front of the right people at the right time with the right messaging.
Our LIFEcycle strategy helps us plan our scope of work strategically, targeting various people at different stages of the marketing funnel. Our approach looks at how your customers locate you in the initial stages. From here, we consider how we can inspire target audiences to want your brand, how to convert more prospects into sales, and how we can best engage with audiences to become repeat visitors.
Locate
People actively searching for your product and in the market to purchase.
Focus
Getting people to convert once they are on your site, or in the physical experience.
Inspire
People who fit your target audience but don’t yet know about you yet
Engage
Re-engaging with people who have visited or signed up to your CRM.
Industry experts across all digital channels
With 20 years of industry experience comes tried and tested methods of success that can be learnt from and moulded bespoke to new clients. We craft a unique strategy with every new client, utilising our winning marketing formulas and methods.
While we are a hospitality digital marketing agency that boasts a team skilled in SEO, PPC, CRO, email marketing and paid social campaigns, we are also committed to keeping our finger on the pulse of new developments in the industry. With two decades of experience already behind us, we know the industry inside and out, while still carving out time to get to grips with emerging tech, ideas and marketing trends that could benefit our clients; making us the perfect digital marketing agency for hospitality businesses.
SEO
SEO is one of the most effective marketing practices, helping you get recognised for keywords related to your business, see increased organic traffic and when you work with Cab Hospitality, more direct bookings!
Paid Search
Paid search, often referred to as PPC (pay-per-click), is a great short-term strategy and a type of online advertising where you only pay a fee each time one of your ads is clicked. Paid search ads are displayed at the top of search engine results pages (SERPs) when users search for keywords that you choose to target
Social Media Marketing
Engaging social media marketing is the optimisation of social media channels and platforms to develop a brand, interact with consumers, drive website traffic and drive conversions. Your social media platforms are a key indicator of the type of business you are, what you do and how you present yourself.
Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a booking, signing up for a newsletter, downloading a brochure or downloading a menu.
Email Marketing
Email marketing is a form of direct marketing that allows businesses to maintain an engaged relationship with select databases through sending frequent commercial messaging.
Brand Protection PPC
Protecting your brand's identity and controlling how it appears online is crucial. This is where Brand Protection PPC steps in to address this need specifically within the realm of Pay-Per-Click (PPC) advertising.
CRM
CRM is a software that helps hospitality businesses manage interactions with their customers and store data on their customers.
Drive more online conversions
Proud partner for over 20 years
-
78%
increase in conversionsWorking with Cab has been a rewarding transition founded on great communication, insightful advice and industry-specific knowledge. With a collection of restaurants and venues, we feel the team at Cab understands all the niches of our business and offers unique support for each with their expertise and breadth of services.
EMMA STOKES | HEAD OF MARKETING
CORRIGAN COLLECTION -
25%
increase in website sessionsWe truly value our relationship with Cab Hospitality. The team have transformed our digital footprint and driven our ultimate goal: more direct bookings for our hotel, restaurant and venue hire enquiries. Through their detailed strategies, our social media channels now reflect our brand, our website traffic has increased and our paid ads budget is returning more revenue than before.
YVONNE SCARR | Head of Marketing
THE PETERSHAM -
82%
increase in bookingsFor the last 4 years, cab Hospitality has been there with us every step of the way. Their knowledge and insight into hospitality marketing has been fundamental in elevating the Burger & Lobster brand within the global market with great success. We cannot fault the dedication of the team at cab.
Phoebe Ashley | Senior Brand Manager
Burger & Lobster -
27.3%
growth in direct booking revenue YoYWe've appreciated working with the team, who brought enthusiasm and professionalism to our digital marketing efforts. Their understanding of the hospitality sector and focus on driving direct bookings have been valuable throughout our partnership.
JAMES BARR | GENERAL MANAGER
THE WESLEY -
59%
increase in website bookingsThe team at cab Hospitality really understand Beast. Their investment in the brand and it's success is clear to see every step of the way and we wouldn't know where we'd be without them.
Margo Bofil Buhova | Marketing Director
BEAST RESTAURANT -
14%
decrease in OTA relianceBeing a part of Horsted Place at such an incredible time of its evolution is such an honour. We have loved every minute of bringing the current Horsted Place into the modern era and when the property is fully refurbished this is going to be an amazing destination and we can truly take it beyond.
SCOTT WOOD | DIGITAL MARKETING LEAD
CAB HOSPITALITY -
170.4%
increase in Google Business Profile viewsWorking with the team has been a fantastic experience. They’ve been proactive and thorough in managing our SEO, consistently updating content and supporting our overall marketing efforts with great care and professionalism. Their work has genuinely contributed to our growth, and we wouldn’t hesitate to recommend them.
Violet Xu | EXECUTIVE ASSISTANT TO THE OPERATIONS DIRECTOR
ANGRY CRAB SHACK -
There is nothing better than working on a whole concept. You just put everything in to it, to make it become reality. And nothing could be more rewarding than when the guests love it. The Bird is truly an original and so are Kaleidoscope. A lot of fun to work with.
ANJ CAMERON | BUSINESS DEVELOPMENT DIRECTOR
CAB HOSPITALITY -
25%
increase in website usersProbably one of our favourite brands we have created. We loved having the freedom to really take the tribal concept to a whole new level. The meat cocktails which started out as a fun idea were master classed by the bar tenders and have turned out to be a huge success with the Zelman and guests and me!
ABI CROFT | MANAGING DIRECTOR
CAB HOSPITALITY -
We loved working on this Hotel. The conceptual stage produced so many good ideas we wanted to do them all. The client was so wonderful to work with and we really enjoyed turning this very forgotten hotel into a demand brand.
ABI CROFT | MANAGING DIRECTOR
CAB HOSPITALITY -
403%
increase in website revenueWe’ve been working with Cab Hospitality for over six years and their expertise in SEO has helped us drive more targeted traffic, and their switch of our CRM has made a huge impact on our email marketing. Their support in developing new features for our website has also made a real difference in how we connect with and train our team. The collaboration has truly strengthened our business, and we feel confident knowing they are an extension of our team.
LINSEY Parsons-Campbell | Finance & Operations Manager
Cafe du monde
Frequently Asked Questions
What is hospitality digital marketing?
Hospitality digital marketing uses online channels such as SEO, paid ads, social media, email, and content marketing to increase visibility, attract guests, and drive direct bookings for hotels, restaurants, and venues.
How can digital marketing help my hospitality business grow?
Digital marketing improves your online presence, helps new guests discover your business, boosts bookings, and nurtures loyalty through consistent communication and data-driven campaigns.
What digital marketing services does Cab Hospitality offer?
We offer SEO, PPC, paid social campaigns, conversion rate optimisation (CRO), email marketing, CRM management, and brand protection PPC, all tailored for hospitality businesses.
What is Cab Hospitality’s LIFEcycle marketing strategy?
Our LIFEcycle strategy targets every stage of the guest journey: Locate, Inspire, Focus, and Engage, to attract new audiences, convert interest into bookings, and retain loyal customers.
How does SEO help hotels and restaurants increase bookings?
SEO boosts visibility in search results for key terms like “hotel in Devon” or “restaurant near Tower Bridge,” increasing organic traffic and encouraging direct bookings instead of third-party OTAs.
What is PPC and how does it work for hospitality businesses?
PPC (pay-per-click) advertising places your brand at the top of Google when potential guests search for your services. You only pay when someone clicks your ad, making it a cost-effective way to attract high-intent visitors.
How can social media marketing support my hospitality brand?
Social media builds awareness, drives engagement, and strengthens loyalty. We create content strategies that capture your venue’s atmosphere and inspire guests to visit and share.
What is conversion rate optimisation (CRO) and why does it matter?
CRO improves the percentage of website visitors who take action, such as booking a room, reserving a table, or signing up for a newsletter - maximising the ROI of your traffic.
How does email marketing work for hotels and restaurants?
Email marketing allows you to communicate directly with past and potential guests, promote offers, and nurture loyalty through targeted, personalised messages that drive repeat business.
How can CRM help improve guest relationships?
CRM systems store customer data and interaction history, allowing you to personalise offers, segment audiences, and strengthen repeat business through data-driven marketing.
Can you create a bespoke digital marketing strategy for my hotel or restaurant?
Yes. Every strategy we create is unique to your goals, location, and audience, combining proven methods with new opportunities to achieve sustainable growth.