Zelman Meats
Where Tribal Meat Freaks Unite
What we served up
Creative
& Brand
Branding and positioning
Identity
Art direction
Signage
Merchandising
Menu psychology
Technology
& Integrations
Website
CRM
Ordering integrations
Booking engine integration
Marketing
& Metrics
Inbound traffic
Digital customer journey
Conversion optimisation
Loyalty comms
Eat Meat, Sweat, Repeat
Zelman Meats is a unique, London Steakhouse created for meat freaks. It’s the place you go when your inner carnivore calls.
Repositioned
Zelman Meats wanted to be way more than just another steakhouse. We repositioned the brand into a place for tribal meat freaks with a signature sharing plate where guests share their crazy passions and try different cuts of steak.
Guest experience
During the branding phase we designed many unique elements of the brand. From ‘Dirty plates’ art direction, bone bibs and meat freak cocktails featuring beef fat bourbon and marrow the brand came alive into a unique experience that drove bookings and fans.
To the bone
Our design studio activated the brand, rolling out merchandising and all guest touchpoints.
Increasing guest spend
We psychologically devised a menu layout that drove a key product purchase along with a server upsell to increase guest spend per head across the operation.
Driving customers
Managing the inbound channels seamlessly in partnership with the awesome Zelman marketing team has created amazing results for this client and we have established an amazing community of fans who make up the Zelman Tribe.
+25.19%
website sessions
+32.5%
KEYWORDS ON PAGE 1 OF GOOGLE
+14.42%
users from organic search
Probably one of our favourite brands we have created. We loved having the freedom to really take the tribal concept to a whole new level. The meat cocktails which started out as a fun idea were master classed by the bar tenders and have turned out to be a huge success with the Zelman and guests and me!
Abi Yorke - Managing Director at Cab Hospitality
24.79%
increase in WEBSITE USERS
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