Hotel SEO Services
With hotels always on the lookout for ways to generate more direct bookings, Search Engine Optimisation is an avenue that should definitely be explored. We provide SEO services for hotels across the country that provide a long term return on investment. SEO isn’t a quick win, it doesn’t create a large increase in traffic overnight. However, it is an effective long term strategy to grow your website traffic and drive more direct bookings. Our hotel SEO company will work with you to drive the right traffic to your website to succeed your KPI’s. The users that we will generate from organic search are actively searching for hotels in your area so are likely to convert if they like what they see. With more direct bookings, the reliance on OTA’s can be decreased - meaning more money for your business.
At cab Hospitality we are different from most other agencies offering hotel SEO services. Our whole agency is focused on hospitality businesses and our team all have a passion for hospitality. We are experts in the hospitality landscape and this sector specific expertise will drive your business to the next level. Our unique LIFE Cycle marketing model combined with our passion for hospitality is a recipe for success.
LOCATE
How do your customers locate you when they are looking for you?
INSPIRE
How do you inspire your target audiences to want your brand?
FOCUS
How do you convert more prospects into sales?
ENGAGE
How do you get your guests to become repeat visitors, brand advocates and recommend your product?
It all starts with research
Our SEO strategy is based on research and data. We make calculated decisions to ensure we are driving the best results for your business. The backbone of our strategy is the keywords that we find during our in depth keyword research. We conduct keyword research into all aspects of your business and surrounding areas to find the exact searches that users put into Google, as well as how many searches those queries get on average per month. Once we know what people are searching for, we know what we need to target. To ensure that we cover all of the relevant searches, we map the keywords into a detailed site plan. We work through this site plan on a monthly basis creating the required pages to capture as much relevant traffic as possible. We will conduct a keyword gap analysis with your competitors to see what they are ranking for and see what they are doing well, as well as spotting gaps for us to capitalise on. We strive to outperform your competitors by ranking above them organic search for the keywords that will drive conversions for your hotel.
Content that converts
At the heart of our hotel SEO strategy is a thorough content plan. This content structure is based on the keywords that users are searching for around your hotel offerings as well as the surrounding areas. We leave no stone unturned during the keyword research which leaves us with a large site plan to work through. Our team of experienced copywriters produce the content on a monthly basis before we upload it to the website following approval. Whilst uploading it to the website we insert the appropriate imagery, interlinks and call to actions to drive the desired conversions. This content will drive organic traffic to the website that is actively searching for your hotel offering, meaning the users are likely to convert if they like what they see.
Optimise across your site
There are a lot of things to look out for across your website that impact how your website performs in organic search. These can be picked up during a technical SEO audit. We conduct SEO audits for our clients on a regular basis to ensure that the technical elements of the website are optimised. We fix all crawl errors, which will give the user a smoother experience on the website as well as allowing Google to easily crawl and index the website. We ensure all websites are optimised and work well on mobile devices as the majority of searches are now conducted on mobile devices. Page speed is also increasingly important, and we ensure the sites we work on are quick. Google prioritises fast websites that work well on mobiles, as this is what the user wants. We work to ensure all images are sized correctly to ensure faster loading times and have alt text tags attributed so that the web pages are accessible for all. Not only are fast, mobile friendly, easy to use sites a must for SEO, they are also more likely to drive conversions.
Optimise across the internet
It is important that you not only optimise on your own website, but you also need to ensure your presence is optimised across the internet. This is known as off site SEO. Off site SEO, also known as off-page SEO, refers to actions off your own website that impact your rankings. The most commonly known form of this is backlinking. At cab Hospitality we will work to obtain natural high quality backlinks for your website to build up the authority of your website. We will optimise your backlink profile whilst prioritising quality over quantity. We will work to build the best local citations for hotels to assist with growing the local SEO presence for your website. Local SEO is a crucial part of the online marketing mix for hotels so it is important that you are fulfilling your potential in this area. It all starts with your Google Business Profile, which is an ever growing part of Google organic search.
We’re just a phone call away
If you would like to find out more about our SEO services for hotels, get in touch with us today and our team will be happy to help. We have years of experience working with hotels of all sizes across the country, no hotel is too small. Whether you would just like to ask a question or you would like a free seo audit of your website - we can help.
