Hospitality Marketing in March 

Marketing ideas

Create Book-Inspired Food & Drink
Introduce literary-themed afternoon teas for little ones, or desserts inspired by children’s books, authors or genres. This works especially well for social content and storytelling.

Encourage “Read & Relax” Moments
Not every venue can get the most out of World Book Day, but if yours does naturally fit into this day, promote your venue as a place to unwind with a book and a coffee. Alternatively, host an author event in your venue, offer dining discounts to children dressed up as their favourite character, or host craft events for children, families or adults, depending on your focus. 

Family-Friendly Engagement
For venues welcoming families, acknowledge World Book Day with children’s menus, colouring sheets, or incentives for kids who come dressed as their favourite character.

Partner with Local Bookshops or Libraries
Collaborate on giveaways, displays or shared social campaigns to strengthen local community ties.

Use Storytelling in Your Marketing
World Book Day is a great excuse to tell your own story, whether that’s your venue’s history, your chef’s journey, or the inspiration behind your menus.

World Book Day doesn’t need to be loud or sales heavy. When approached thoughtfully, it allows hospitality brands to slow things down, build warmth and create moments guests remember.

International Women’s Day - 8th March

International Women’s Day (IWD) is a global celebration of women’s achievements, equality and empowerment. While rooted in social progress, it has also become a cultural moment for brands to reflect values, celebrate community and spark meaningful conversations.

For hospitality businesses, International Women’s Day presents an opportunity to celebrate women-led stories and share awareness of the changes you are making within your organisations. Whether that’s your team, your suppliers, your chefs, or your guests, while creating thoughtful experiences that feel authentic rather than performative. Done well, it can strengthen brand perception, build loyalty and encourage social engagement.

Marketing ideas

Celebrate Women in Your Business
Shine a light on the women behind your venue. This could include chef spotlights, team interviews, supplier features or behind-the-scenes stories shared on social media about how your team have succeeded in big and small ways. 

Host a Women-Focused Event or Networking
Things such as business brunches, afternoon teas, exclusive tasting menus, panel talks, networking lunches or spa packages designed for groups of friends work here. It’s important to understand what angle you’re coming from first: are you focusing on female mobility in the business world, sharing awareness of success stories, or leaning more into the community connection side? 

Partner with Female-Led Brands or Charities
Collaborate with local female-founded businesses, charities or creatives to co-host events or curate menus, cocktails or experiences. Again, it’s important to refine the purpose of your event before advertising it. International Women’s Day is fantastic for raising awareness, but it’s also very easy to miss the mark entirely. 

Create Shareable Moments
International Women’s Day performs strongly on social media when done correctly. Encourage guests to tag, share and engage with messaging that celebrates connection and empowerment. For example, if your kitchen is run by a team of fantastic female chefs, interview them and let them share their stories with younger women who might want tips of how to break into the industry. 

Support Your Team Internally
IWD is also a chance to acknowledge your staff. Simple gestures like team shout-outs, internal events or wellbeing initiatives go a long way.

National Sleep Awareness Week - 8th - 14th March

National Sleep Awareness Week is a nationwide campaign dedicated to highlighting the importance of good sleep for physical health, mental wellbeing and overall quality of life. As conversations around wellness continue to grow, sleep has become one of the most influential factors shaping consumer behaviour, particularly within travel, hospitality and leisure.

For hotels, spas and wellness-led venues, this week presents a natural opportunity to position sleep as part of the guest experience. Guests are increasingly seeking places that help them rest, reset and recover, not just somewhere to stay or dine. National Sleep Awareness Week allows hospitality brands to lean into these priorities in a way that feels timely, relevant and genuinely valuable.

Marketing ideas

Promote Sleep-Focused Stays or Packages
Highlight elements that support quality rest, such as premium bedding, blackout curtains, quiet rooms, spa access, or late checkout. Package these into “sleep well” or “rest & reset” stays.

Showcase the Details That Improve Sleep
Use this week to talk about the behind-the-scenes details guests may overlook: mattresses, pillows, lighting, soundproofing and room temperature control. This builds trust and perceived value.

Lean into Spa & Wellness Offers
Promote treatments designed to aid relaxation and sleep, such as massages, thermal experiences, mindfulness sessions or evening wind-down rituals.

Create Educational or Reassuring Content
Share simple sleep tips, bedtime routines or wellness advice through blogs, emails or social media, positioning your brand as a supportive expert rather than a hard seller.

Offer Late Checkout or “Sleep In” Perks
Small gestures like extended checkout times or breakfast served later in the morning align perfectly with the week’s messaging and feel like a genuine benefit.

National Sleep Awareness Week is less about promotions and more about positioning. By aligning your messaging with rest, care and wellbeing, you can build stronger emotional connections with guests while subtly reinforcing the value of your experience-led offering.

Mother’s Day - 10th March (UK)

Mother’s Day is one of the most commercially significant dates of the spring season, particularly for restaurants, hotels and experience-led venues. Unlike Valentine’s Day, it appeals to a much broader audience and often drives strong daytime trade.

For Mother’s Day, guests aren’t just booking a meal; they’re looking to show appreciation, create memories and spend quality time together. That makes thoughtful planning essential.

Marketing ideas

Lead with Set Menus & Afternoon Tea
Mother’s Day diners value simplicity. Fixed menus, Sunday lunches and Afternoon Tea experiences reduce friction and feel celebratory without being overstated. In fact, research shows that Mother’s Day is consistently one of the busiest days of the year for Afternoon Tea, with 54% of 18-24 year olds saying they have Afternoon Tea to celebrate occasions such as Mother’s Day and birthdays.

Offer Giftable Experiences
When people purchase for Mother’s Day, they want ease, but they also want something valued. Promote dining and hotel vouchers, spa days for two, special dining experiences or future stays for guests who can’t celebrate on the day itself to capture the most attention and bookings. 

Cater for Families & Groups
To meet the expectations of all diners, ensure menus are built around the entire family. Clearly show children’s options, dietary requirements and group-friendly layouts.

Extend the Campaign
Offer Mother’s Day Week or post-weekend dining to capture guests who want to avoid peak crowds.

Lean into Emotion
Mother’s Day marketing works best when it focuses on warmth, gratitude and togetherness rather than discounts.

​​St Patrick’s Day - 17th March

St Patrick’s Day is a lively, social occasion with strong appeal across pubs, bars, casual dining venues and hotels. While traditionally associated with Irish culture, it has evolved into a broader celebration of community, music, food and drink. It’s a particularly useful moment for driving midweek footfall and creating high-energy social content.

Marketing ideas

Create Themed Food & Drink Specials
Limited edition cocktails, Guinness pairings, Irish-inspired dishes or themed menus keep things simple but effective for this occasion, especially for drinks venues. 

Lean into Live Entertainment
For drinks and parties venues, live music, acoustic sessions, or DJs can turn an average trading day into a far more memorable one.

Encourage Group Visits
St Patrick’s Day is social by nature. Promote group bookings, sharing platters and drinks bundles to upsell general party packages and get the most out of the day. 

Use Social Content to Build Hype
Behind-the-scenes prep, themed décor and countdown posts help drive walk-ins and same-day decisions.

Extend to a Weekend Celebration
If the date falls midweek, consider a weekend-long celebration to maximise reach and revenue.

British Summer Time Begins - Late March

The start of British Summer Time (BST) is a powerful psychological moment for consumers. Lighter evenings, longer days, new flavours on the menu, and the promise of spring all signal a shift in mood and behaviour. Guests begin socialising later, staying out longer and looking ahead to brighter months.

For hospitality businesses, BST is less about a single day and more about what it represents: transition, renewal and momentum.

Marketing ideas

Promote Lighter Evenings & Later Dining
Encourage after-work drinks, extended dining hours or relaxed late-evening menus to reflect changing routines.

Tease Outdoor Spaces
Even if the weather isn’t guaranteed, start showcasing terraces, gardens, rooftops or alfresco seating to build anticipation.

Refresh Menus & Visuals
Use BST as a natural point to introduce spring menus, lighter dishes, fresh cocktails and updated imagery across your website and socials.

Create “Longer Days” Offers
Think sunset drinks, early evening specials or “stay a little longer” hotel packages that lean into the extra daylight.

Shift Your Messaging Tone
Move away from winter comfort language and towards freshness, energy and optimism; guests are ready for it.

British Summer Time is a reminder that seasonal change drives behavioural change. Hospitality brands that acknowledge this shift early can capture renewed energy, increased dwell time and growing demand as spring approaches.