Hospitality Branding Agency

Define your brand

Branding in the hospitality industry is more than just outlining the services you provide; it's about creating an experience that resonates emotionally with your guests. This requires an insightful understanding of your unique aims, who you are, and what you stand for. Your brand should:

• Define what sets your business apart
• Appeal to who your audience is
• Represent the core principles that guide your business
• Convey the personality behind your business 

From the initial standout image that grabs the audience's attention to the core values you uphold and the story behind who you are, what you do and what you stand for, branding is behind it all.  

At Cab Hospitality, we orchestrate branding beyond aesthetics, crafting a captivating narrative and presence that resonates with your target audience and fuels guest loyalty.

Brand colours

Your colours are something that you will forever be associated with and studies have shown that using a signature colour can increase brand recognition by 80%. Think of McDonald’s iconic yellow and red, you would recognise it anywhere. As part of your branding, we select a distinctive and cohesive colour palette that reflects your brand personality, shaping emotions and memories.

Language & tone of voice

Let your brand speak volumes. The Cab Hospitality team can help you define a unique tone of voice that defines who you are and appeals to your audience. Do you consider yourself friendly and approachable, or sophisticated and elegant? Do you liken yourself to a famous celebrity with an iconic way of speaking? Whether you have a strong understanding of what you sound like, or this is something you need some assistance with, the team will ensure authentic and engaging communication across channels. 

Brand elements

Cohesion is key when it comes to branding. We develop a consistent design system encompassing fonts, imagery and graphics that reinforce your brand identity, creating a recognisable and memorable experience.

Logo design

Your logo is your visual ambassador and constant mascot. Our team will design a distinctive logo that embodies your brand essence, standing out amidst competitors and leaving a lasting impression.

Brand vision and mission

If you dream big, we will guide you in defining your aspirational future for your business and help you solidify your core values, ensuring every action aligns with your purpose and resonates with your guests. What’s more, consumers want brands with strong values. 64% of consumers agree that they would support or boycott a brand solely based on their position on social and political issues. 

Proposed brand culture

We can help you define the desired atmosphere and identify the core values that guide your team, fostering a welcoming and memorable environment for all.

The importance of branding

Hospitality branding and design are incredibly important for your business. Helping you to stand out, be noticed and improve your reputation. We use our eyes first and foremost, especially in the hospitality industry where we’re deciding on what to eat and where to eat. 

Great branding in the hospitality industry has several benefits:

Recognition

A clear brand fosters instant recognition, reminding guests of their positive experiences and making your business their preferred choice. This translates to repeat business and loyal recommendations, boosting your revenue. 

Credibility

A well-defined brand establishes credibility and trust, reassuring guests that they'll receive the experience you promise across venues. This strengthens your reputation and attracts new guests seeking a venue that aligns with their values. e.g. if your hotel fosters key environmental concerns as part of its brand identity. 

Emotional connections

Beyond practicality, a strong brand connects with guests on an emotional level. Whether it's through a warm and welcoming atmosphere or a luxurious and sophisticated vibe, you create memorable experiences that resonate long after checkout. Then, the next time someone sees your logo or recognises your brand colours, the same emotional memories will spark and could mean a repeat booking. 

Standing out

In a saturated market, your brand defines your unique proposition, personality and image. A clear vision, appealing branding and mission differentiate you from competitors, attracting guests who resonate with your values and offerings. Done well, this can elevate your position and command premium pricing. Additionally, around 74% of consumers become loyal to brands due to the content they produce. This could be appealing visuals or a quirky tone of voice, both of which adhere to thoughtful brand guidelines. 

Recognition

Your branding should allow guests to easily identify your business amongst countless alternatives. A recognisable brand makes you easily discoverable, both online and offline, attracting new guests and strengthening your local presence.

Voice

Your brand isn't just visuals; it's your voice. A defined tone of voice ensures authentic and engaging communication with your target audience. This builds personal connections and fosters a deeper understanding of your unique offering. Brands that have a dedicated tone of voice convey more personality and connect more deeply with audiences, creating a more personable relationship that can result in brand loyalty.

We can help

Branding in the hospitality industry is something Cab Hospitality can do exceptionally well. With a deep understanding of all areas of hospitality digital marketing, we feel we have a particular edge in how to make you stand out with visuals, tone of voice, values and beyond. 

We can assist with the creation of your unique brand identity, delving deeper into who you are, what you stand for, what you look and sound like and who you want to appeal to. When you work with us we will help define every aspect of your brand so your business strategy and brand identity can align within your venue, across your website, within your social media and throughout your communications. 

We’ve worked with a huge number of hospitality businesses across our two decades in the industry and can confidently say that branding is something our creative team truly loves to sink their teeth into. For more information about our branding services or for more specific information regarding your unique requirements, please get in touch.