Drive more traffic with intent

SEO is a fantastic strategy to drive more traffic to your website with high intent. You don’t want flippant website visitors who have no interest in making a booking. Instead, our SEO strategy ensures the traffic directed to your website has high intent to make a booking or enquire with you.

Driving more traffic with intent means targeting users who are actively searching for the products or services that you offer, such as ‘hotel with a pool’ or ‘Italian restaurant’. By using SEO, we will optimise your website to include relevant search terms and phrases so that you appear higher in search engine results pages (SERPs) and appear consistently for applicable search terms. When you rank higher in SERPs, you are more likely to be seen by users who are actively searching for what you have to offer. This means that you are driving more traffic to your website which is more likely to convert.

SEO is a highly converting channel for driving traffic to your website because it allows you to target users who are already interested in what you have to offer. When users search for keywords related to your services, they are already firmly in the buying process. This means that they are more likely to convert when they land on your website, SEO just helps to lead them down the path to find what they need.

A detailed approach to SEO

SEO with Cab Hospitality is a meticulous and calculated approach. We are incredibly thorough with our client website audit, identifying areas for improvement and where quick wins can be implemented for better results. Once we have a deep understanding of your website, we move on to understanding your goals and your business to begin keyword research.

Our keyword research is thorough and unique to every client. We scour our resources to find keywords that are relevant to your business and your services, apply this to search terms and calculate how many people are searching for specific search terms every day, week and month. Once we have a clear spreadsheet of keywords and the volume of searchers, we will look to create a long-term SEO strategy unique to your business.

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