SEO for Hospitality Businesses
SEO is one of the most effective marketing practices, helping you get recognised for keywords related to your business, see increased organic traffic, and, with Cab Hospitality as your hospitality SEO agency, more direct bookings!
Our hospitality SEO services are vast and knowledgeable, but most importantly, tailored to the specific needs of each client. We work closely with our clients to develop and implement a strategy that will help you achieve your marketing goals.
Drive more traffic with intent
SEO is a fantastic strategy to drive more traffic to your website with high intent.
You don’t want flippant website visitors who have no interest in making a booking. Instead, our SEO strategy ensures the traffic you receive from organic search has high intent to make a booking or enquire with you.
Driving more traffic with intent means targeting users who are actively searching for the products or services that you offer, such as ‘hotel with a pool’ or ‘Italian restaurant’. By using SEO, we will optimise your online presence, starting with your website. Your website optimisation will include relevant search terms and phrases so that you appear higher in search engine results pages (SERPs) and appear consistently for applicable search terms. When you rank higher in SERPs, you are more likely to be seen by users who are actively searching for what you have to offer. This means that you are driving more traffic to your website, which is more likely to convert.
SEO is a highly converting channel for driving traffic to your website because it allows you to target users who are already interested in what you have to offer. When users search for keywords related to your services, they are already firmly in the buying process. This means that they are more likely to convert when they land on your website. SEO, engaging content and high quality keyword connections just helps to lead them down the path to find what they need.
A detailed approach to SEO for hospitality businesses
SEO with Cab Hospitality is changing how hospitality businesses approach SEO in the hotel industry. We are incredibly thorough with our client website audit, identifying areas for website improvement and where quick wins can be implemented for better results. Once we have a deep understanding of your website, we move on to understanding your goals and your business to begin keyword research, improvements to your user experience and how we can reduce bounce rates.
Our keyword research is thorough and unique to every client. We scour our resources to find keywords that are relevant to your business and your services, apply this to search terms and calculate how many people are searching for specific search terms every day, week and month. Once we have a clear spreadsheet of keywords and the volume of searchers, we will look to create a long-term SEO strategy unique to your business.
Proud partner for over 20 years
SEO Results To Be Proud Of
335.26%
INCREASE IN KEYWORDS RANKING
97.06%
INCREASE IN ORGANIC TRAFFIC YOY
26.77%
INCREASE IN DIRECT BOOKINGS YOY
Frequently Asked Questions
What is SEO for hospitality businesses?
SEO (Search Engine Optimisation) is the process of improving your website’s visibility in search results for relevant terms like “hotel with spa in Devon” or “restaurant near Tower Bridge.” It helps attract guests who are already searching for what you offer.
Why is SEO important for hotels, restaurants, and venues?
SEO increases organic traffic from guests who have high intent to book. It improves brand visibility, drives direct bookings, and reduces reliance on online travel agents (OTAs) or third-party platforms.
What kind of results can SEO deliver for hospitality businesses?
Effective SEO can increase organic traffic, improve keyword rankings, drive direct bookings, and enhance your overall online visibility and credibility.
How long does SEO take to show results?
SEO is a long-term strategy. You may start seeing early improvements in 2-3 months, but significant and lasting growth usually develops over 6-12 months with consistent optimisation.
What types of keywords do you target for hospitality SEO?
We target high-intent search terms specific to your business, such as location-based searches (“luxury hotel in London”), amenity-driven terms (“spa break deals”), and experience-based queries (“romantic dinner restaurant near me”).
What is the difference between SEO and PPC?
SEO focuses on earning traffic organically through search engine rankings, while PPC involves paying for ads at the top of search results. The two work best when used together for full-funnel visibility.
Do you offer local SEO for hospitality businesses?
Of course. We optimise your Google Business Profile, map listings, and local citations to help guests find your business when searching for nearby hotels, restaurants, or venues.
How does SEO help increase direct bookings?
By ranking higher for relevant search terms, potential guests find your website directly instead of OTAs, allowing you to secure bookings without paying commission fees.
What’s included in Cab Hospitality’s SEO audit?
Our audit reviews technical SEO, site structure, content performance, keyword usage, mobile usability, and conversion paths to identify opportunities for quick wins and long-term growth.
How do you track the success of an SEO campaign?
We monitor keyword rankings, organic traffic, click-through rate (CTR), engagement metrics, conversion rate, and ROI through Google Analytics and Search Console.
Do you create content as part of your SEO service?
Yes. We produce SEO-led content such as landing pages, blogs, and area guides to attract organic traffic and build your brand’s topical authority in the hospitality industry.