Hotel PPC Agency
Pay Per Click (PPC) advertising is a great way for hotels to achieve maximum visibility in the Google Search results page. Most users click a website at the top of the Google results page, so having an ad at the top of the page is a great way for hotels to capture more website traffic.The traffic generated is actively searching for something that you are offering and the user is in the market to purchase, which means that hotel PPC has a high conversion rate. We know how important it is for hotels to drive direct bookings and steer users away from the high OTA commission rates - and paid search can help!
At cab Hospitality, we are different from other agencies offering hotel PPC management. We are solely focused on the hospitality industry, so our passion for hotels is felt through our services. Our combined industry knowledge and paid search knowledge is the recipe for success. Using our unique LIFE cycle approach, we can construct the perfect strategy for your hotel.
LOCATE
How do your customers locate you when they are looking for you?
INSPIRE
How do you inspire your target audiences to want your brand?
FOCUS
How do you convert more prospects into sales?
ENGAGE
How do you get your guests to become repeat visitors, brand advocates and recommend your product?
Rise to the top
Utilising pay per click platforms like Google Ads and Microsoft Ads is all about getting to the top of the search engine results page quickly. SEO takes time, PPC doesn’t.
It works by bidding on keywords you would like to show up for, when users search for them. There are different ways of setting up the account, but the most common set up is using a pay per click model. This is where you pay every time a user clicks on your ad in the results page. It really is that simple! Well, it is simple on the outside but in order to get the most out of your hotel PPC campaigns, we’d recommend using our services. We know how to set up targeted campaigns that drive real results and revenue for your hotel business. Whether you are looking to find new guests or whether you would like to retarget to previous visitors - we can help you get the most out of your budget.
Keep the cost down
The main benefit of using our hotel PPC management service is that we can ensure that you are getting the most out of your budget. With Google Ads, budget can easily be wasted by poor targeting, incorrect set up, expensive keywords, irrelevant keywords and bad management. We closely set up, monitor and optimise campaigns for our clients to ensure no budget is wasted. This allows all of the budget to be focused on users who are most likely to convert - giving you the best possible return on investment (ROI). By optimising the account and ads as well as the landing page, we can bring the cost per click (CPC) down, meaning you can show your ads to more users for less spend.
Optimise across your site
One of the key benefits of paid advertising is that it has great targeting features. First of all, your ads only show on the keywords you choose to target so the budget isn’t wasted on irrelevant searches. The platforms provide insights into what your ads have been showing up for, so you can add/remove specific searches from your keyword list. The targeting doesn’t stop there. You can set specific locations to target, so your ads will only show to those in a certain area. This is great if your customer base is typically within a certain proximity or if you are running a local campaign. You can also target specific languages, so that only users who speak the language of your ads will see them.
We’re just a phone call away
If you would like to find out more about our hotel PPC services, contact us today and our team will be happy to assist. We work with hotels of all sizes across the country and no hotel is too small for us. Whether you have an upcoming campaign, would like to test paid search for your hotel, or even if you just have a question - get in touch today.
