Hospitality Email Marketing
Hospitality email marketing is a form of direct marketing that allows businesses to maintain an engaged relationship with select databases of guests through sending frequent commercial messaging.
Email marketing for hospitality businesses is a fantastic way to promote products and services, build relationships with existing and future customers, and generate more traffic and direct bookings.
Keep in touch with your most loyal customers
A strategic hotel email marketing ensures that you are always prevalent in your consumers’ mind.Â
Working with Cab Hospitality, we can help to curate databases of various email audiences so that you know which audiences to target and how. From there, we will support you in sending out consistent and regular communication so that you, your brand and your services, offers, or news are always communicated.
From conception to completion, we can assist with the email process. Our team can take charge of dictating the types of emails needed, designing your emails, writing compelling copy, building the email, testing, scheduling and reporting analytics on the success of your email campaigns.
We believe that regular communication is the key to keep subscribers engaged and ensure your database remains healthy. To stay on top of this, we optimise your email campaigns and work with a variety of different email marketing providers such as Constant Contact, Airship, MailChimp and Hubspot.
Get to know your
audiences
To ensure you always have a primed list of engaged email subscribers, we use a variety of tactics to grow your subscriber list. Having interested lists reaps the highest engagement rates, open rates and traffic to your website off the back of email campaigns.
We can also assist with curating new lists of subscribers to reach broader audiences and new target audiences, and segmenting database subscribers, so you can always send the right messaging to the right audience type to see the best results.
Proud partner for over 20 years
Email Marketing Results To Be Proud Of
113.68%
INCREASE IN SUBSCRIBER DATABASE YOY
153.42%
INCREASE IN OPEN RATE YOY
125.31%
INCREASE IN CLICK RATE YOY
Frequently Asked Questions
What is hospitality email marketing?
Hospitality email marketing is a direct marketing strategy that uses personalised email campaigns to engage guests, promote offers, share news, and drive direct bookings for hotels, restaurants, and venues.
Why is email marketing important for hospitality businesses?
Email marketing helps you stay connected with guests, build brand loyalty, and increase repeat bookings, all while owning your audience data without relying on third-party platforms.
How can Cab Hospitality help with email marketing?
We manage the full process, from audience segmentation, design, and copywriting to testing, scheduling, and reporting. Our campaigns are crafted to maximise engagement, conversions, and ROI.
What types of emails should hospitality businesses send?
Common email types include welcome emails, promotional offers, event announcements, seasonal updates, post-stay surveys, newsletters, and loyalty programme communications.
How often should hotels or restaurants send marketing emails?
The ideal frequency depends on your audience and objectives. We typically recommend consistent monthly or bi-weekly communication to maintain engagement without overwhelming subscribers.
Can email marketing help increase direct bookings?
Yes. Strategically designed and personalised campaigns can drive traffic directly to your booking pages, reducing reliance on OTAs and increasing direct revenue.
How do you measure the success of email campaigns?
We track open rates, click-through rates, conversions, unsubscribe rates, and overall revenue attribution to evaluate performance and continuously optimise campaigns.
Can email marketing be personalised for each guest?
Absolutely. Using CRM data, we can personalise content, subject lines, and offers based on guest history, preferences, or behaviour, increasing relevance and engagement.
What are the benefits of regular email communication?
Regular emails keep your brand top of mind, nurture long-term relationships, and help maintain a healthy and active database of loyal guests.
Can you help design branded email templates?
Yes. Our creative team designs fully branded email templates that reflect your visual identity, tone of voice, and hospitality experience.