Social Media Marketing For Restaurants
At cab Hospitality, we have over 30 years of industry knowledge and specialist experience. We have been navigating social media marketing for restaurants since its inception and we understand the different channels, the algorithms, and the needs and aims of our clients. When you work with us, we will put particular emphasis to increase brand awareness and consumer engagement to further brand identity and drive traffic to your website, contact and booking forms - ultimately leading to increased bookings and more people knowing who you are and loving what you offer.
There are 3.03 billion social media users and research suggests that Gen Z and Millennials are 99% more likely to rely on social media and online reviews before booking or attending a restaurant. This opens up a valuable opportunity for restaurants to engage with their consumers, increase their brand reach and bring in new customers through carefully curated social media targeting.
Restaurant social media management includes the overall management of all social channels across platforms, building an increased awareness of the brand, engaging with audiences through compelling content and creating thorough social media strategies that target specific audiences and wide nets of consumers to better the chances of getting more people through the door. As experts within the hospitality industry, we can help to ensure your restaurant social media marketing strategy puts you in the best position to gain followers, increase brand reach and improve your brand’s identity online as a whole.
We will ensure your restaurant’s social media marketing strategy engages with consumers on a personal level, attracts various pools of consumers and showcases your restaurant, your menus and your services in a way that showcases your unique brand requirements. When working with cab Hospitality you’ll be working directly with a dedicated team passionate about the hospitality industry and committed to your campaign management. Included in our services, you can expect effective time management, rigorous understanding of social media updates and changes, reactive posting, creative and compelling content, creative thinking, in depth brand understanding and specialist software to give you the best chance at success.
LOCATE
How do your customers locate you when they are looking for you?
INSPIRE
How do you inspire your target audiences to want your brand?
FOCUS
How do you convert more prospects into sales?
ENGAGE
How do you get your guests to become repeat visitors, brand advocates and recommend your product?
What is social media marketing for restaurants?
Restaurant social media marketing refers to the use of social media channels across a variety of platforms to build a brand, increase sales and drive website traffic. Social media marketing for restaurants relies on creative content, a strong brand identity, and engaging with consumers in order to build a relationship and entice new and old customers into your restaurant.
Social media marketing comes with valuable built-in data analytics that helps you to understand what performs well, what your audiences want to see and who engages with your brand the most. Once this has been established we can assist you in how to tailor your brand, your marketing and your offerings to reach more diverse audiences for increased website traffic, engagement and more direct bookings.
Social media marketing for restaurants is a fantastic opportunity to create a more personable relationship with consumers and allow them to not only buy into what you’re serving them but what you offer them too. A great post to tag friends, a delicious new menu addition, or a tasty cocktail to post to an instagram story are what can set you apart and as your restaurant social media agency, we can help you with everything.
Paid social media marketing for restaurants
Paid social media marketing are campaigns that utilise paid ads and sponsored social media posts across a variety of platforms including Facebook, TikTok, Instagram and Twitter. For some social media channels it can be difficult to remain in the view of the right audiences, however, with paid restaurant social media marketing you can ensure that your ad is seen by valued audiences, remains in the top position and is shown to people who are likely to want what you provide.
Paid social media marketing includes PPC (pay per click), Facebook paid ads, Instagram paid ads, Twitter paid ads, LinkedIn ads as well as a host of other emerging social media channels such as we’ve seen with Tiktok. With more and more businesses, and especially restaurants, turning to social media marketing companies, utilising the expertise of an agency like cab Hospitality for your restaurant’s social media management will ensure you’re always hitting the mark, engaging with your audiences and creating talking points for new and old customers.
Organic social media management for restaurants
Organic restaurant social media management includes any sort of non-paid social media interaction, including:
- Responding to comments, messages and questions
- Posts across social media channels
- Carefully curated written and picture content
- Videos
- Stories
Organic social media marketing is the driving force that helps to push the personality of your brand and is one of the most effective ways to directly engage with your audiences. Organic social media includes reactive posts, commenting responses to your audiences, and the posts, videos and stories you post. Organic social media should be used to enhance your brand identity, spread brand awareness and connect with your customer base and further learn from them what they want and expect from your brand.
Social media in the restaurant industry is the perfect opportunity to create a more personable and friendly image of your brand that can directly connect to audiences and engage with them in an organic way.
As your restaurant social media marketing agency, we will utilise strategies that combine both paid and organic approaches to generate increased brand awareness and identity, as well as engagement from consumers. The more people that are interested and aware of your brand, the more engagement you’ll receive and the more likely you are to receive a direct booking or inquiry, resulting in more revenue and a busier restaurant.
Choose your channels
The social media channels used as part of your social media all offer something slightly unique and can help to deliver a more diverse and versatile experience to a wider array of consumers.
Facebook is a fantastic tool for paid social media marketing in the restaurant industry. Facebook has 1.56 billion active users and a vast array of audiences to engage with. For loyal customers or new customers interested in your brand and your offerings, organic posts are a fantastic opportunity to engage with consumers and establish a relationship. Facebook paid ads are another great asset to your restaurant social media marketing where you are positioned at the forefront of consumers’ feeds through targeted advertisements.
Additionally, Facebook offers targeted campaigns that are easy to customise and tailor. As well as thorough results tracking and measurable results insights that can help you understand what works and what doesn’t for better tailored future campaigns.
80% of users follow at least one business on Instagram and with instagram being the platform that fast food brands perform best, these follows can translate quickly into engagement and have huge knock on effects for your brand. Additionally, up to 50% of consumers have said they have discovered a new restaurant through Instagram. Instagram provides a valuable platform for paid and organic social media marketing, offering a great place to showcase delicious food pics, respond to consumers, tease menu offerings and of course utilise the paid ads.
A huge 79% of Twitter users use Twitter to follow brands that they’re interested in and out of all the brand mentions on Twitter, food and drink brands are mentioned the most with 32% of shared tweets.
Twitter is slightly different to Facebook and Instagram in its organic approach, however, it still offers a wealth of opportunity to showcase personality, connect with audiences and capture attention. Tweeting pictures of your restaurant, your menu offering and the customers within your restaurant can generate great traction. In fact, Tweets with images get 18% more clicks, 89% more favourites and 150% more retweets.
Like the other more famous platforms, Twitter also offers paid ads which ensure your paid advertisement is shown to people with relevant interests and searches. Combining both organic and paid ads ensures you’re reaching a wide audience, but also keeping them interested enough to enquire further and come to your restaurant and see what all the hype is about.
Tiktok
Tiktok has 1 billion users worldwide and is largely dominated by younger audiences. On the app, travel and hospitality content performs incredibly well, with travel (59%), parties and events (56%), and food (29%) creating the biggest amount of FOMO (fear of missing out) amongst millennials. Interestingly, after experiencing FOMO, 60% of millennials agree that they would make a reactive purchase.
Tiktok is a fantastic marketing strategy to have as part of your restaurant social media marketing, research from TouchBistro indicates that 55% of users visited a restaurant after seeing content of its appetising food on TikTok, a further 36% of TikTok users have dined at or ordered from a restaurant after seeing a video about it on TikTok and 20% of users have dined at a restaurant in a different location after seeing a video about it on Tiktok.
Tiktok social media marketing for restaurants can combine a selection of great quality video content to showcase events happening, new menu offerings and secretive FOMO elements to entice new audiences. Pairing this with catchy titles and hashtags such as ‘Top restaurants in [location]’ are a great way to showcase your restaurant and gain more interest, views and traffic within a certain location and beyond.
Why would a restaurant need social media marketing?
For the restaurant industry, social media marketing is an integral part of your overall marketing. It’s your most direct way to increase brand awareness, connect with your existing audience and reach new audiences. Social media offers your brand a way to present themselves and connect with audiences in a more personal way, share personal stories and engage through paid and organic restaurant social media marketing.
A well planned social media marketing strategy for your restaurant will result in increased brand awareness, growing brand loyalty, organic engagement, increased bookings and ultimately more people in your restaurant resulting in increased ROI. Choose us as your restaurant social media company and allow cab Hospitality to market your restaurant with success.
We can help
When choosing cab Hospitality for your hotel social media agency, you can trust our expertise. We have over 30 years of industry knowledge and experience and a dedicated team of marketers working on your unique strategy, building a strong brand and engaging with consumers through paid and organic marketing.
Our team will utilise a host of social media channels to plan monthly strategies that ensure reactive and engaging social media management, combined with compelling content for both paid and organic marketing. We’ll pair this with other marketing strategies to boost engagement, extend your reach, drive traffic to your website and get more people inside your restaurant.
