Wedding Venue Marketing Agency UK

As a hospitality marketing agency, we work alongside hotels and restaurants to market them to the right audiences, increase organic traffic and increase direct bookings. We have over 30 years of experience in the industry and pride ourselves on providing incredible results for our clients.

Our services include digital marketing for your wedding venue, offline marketing, influencer management, SEO, website design and development and effective marketing campaigns.

Digital marketing for wedding venues

As a trusted wedding industry marketing agency, we provide a wide range of digital marketing services that will put your venue in front of the right audiences. Our services include:

SEO

SEO is one of the core services we offer our clients. Designed to optimise your website, provide fantastic content and boost your rankings on search engine results pages, SEO is one of the best ways to ensure your website is being viewed by the right audiences who are looking for the services you provide.

From the initial site audit to competitor research, keyword mapping and a strong content plan, SEO is a long term strategy that ensures you appear for relevant keywords that match to your services and offerings.

Our expert SEO specialists will source relevant keywords and ensure your pages are optimised and appear to people searching for them. So, say for example your venue is a gorgeous rustic barn, we will optimise your web pages for certain relevant keywords. For example: “barn weddings”, “farmhouse weddings” and “rustic wedding ceremony”, depending on how many people are searching for these terms each week/month. Targeting these keywords will ensure we drive relevant traffic to your website to give the best chance of that traffic booking with you.

SEO isn’t the most straightforward digital marketing strategy, but is one that reaps incredible benefits when done right.

Paid advertising

Paid advertising with Cab Hospitality includes targeted ads across all social media channels. Facebook and Instagram ads using clever, attention grabbing copy and inspiring visuals will pull in interested traffic and direct them to your unique venue. We can also deploy effective paid search ads to target interested consumers that are actively searching for your product where you will only have to pay for an ad if it is successfully clicked on.

If you have an especially unique or aesthetic wedding venue, we can also utilise Pinterest ads that are centred around great pictures that fully showcase the potential of your venue. From there, interested couples can truly experience the magic of your venue and enquire with you directly.

Website optimisation

If your hotel needs a rebrand, or perhaps just a better thought out website design and navigation, our team is committed to helping. We can restructure your website to point consumers to the right pages where they can learn more about the relevant services and information you offer. A refreshed site, optimised for visitors, poses the best opportunity for you to convert the traffic that makes its way to your website.

What’s more, we can assist with a website build or re-design, if this is something you’re looking for. Our dedicated team of designers and developers can ensure an efficient re-brand and thoughtful build to ensure better UX and UI. A more effective UX and UI will ensure that users who land on your site can find the relevant information, have a positive experience when on your site and ultimately lead to more conversions.

Brand awareness

Brand awareness strategies play a crucial role in attracting more wedding bookings for a hotel's wedding space. Establishing a strong and recognisable brand helps build trust and credibility that will ensure interested couples make positive steps to engage with brands and become converted customers.

There are a variety of ways this can be done when working with a wedding industry marketing agency such as Cab Hospitality.

PR

PR is an essential tool for building and maintaining a positive brand image. Through PR efforts, we can help your hotel attract media coverage, feature stories, and press releases that highlight unique wedding spaces and services. Positive coverage in reputable wedding magazines, blogs, and websites can significantly boost brand awareness among the target audience, including engaged couples and event planners.

Social media and content marketing

Engaging content on social media platforms is an excellent way to showcase a hotel's wedding space to the right audiences. By sharing visually appealing images, targeted videos, and customer testimonials from past wedding events, we can assist with creating a compelling narrative and generate interest in booking.

Targeted advertising

Leveraging digital advertising on platforms like Google Ads, Facebook Ads, and Instagram can help your hotel reach a highly specific audience based on demographics, interests, and behaviours. Our teams are experts in targeted ads and we can help with various ad campaigns.

Influencer marketing

Collaborating with wedding influencers and bloggers can help amplify the hotel's wedding space to a broader audience. Influencers can share their experiences and create content that showcases your hotel's unique offerings, attracting more potential customers to consider the venue. Alongside social media support, we can assist with influencer marketing.

Offline marketing for wedding venues

Our offline marketing services include more creative projects, such as branding, leaflet and menu design, signage design and TOV (tone of voice) assistance.

Offline marketing refers to more traditional marketing strategies and tactics that are executed through non-digital channels. Offline marketing can be attributed to print media, direct mail, events, and physical signage such as A boards.

Aside from digital marketing efforts, we have a skilled team of creatives that can provide incredible offline marketing such as the below.

Branding

Branding is a fundamental aspect of any hotel business's marketing strategy. So, a unique logo, selecting stand out colour schemes, and creating consistent branding materials to appear on brochures, business cards, stationery, and other printed collateral, is a great way to generate customer loyalty and a strong brand identity to carry forward.

Menu design

For hotels with restaurants and dining facilities, a well-designed menu is essential. The menu is a reflection of your hotel and an opportunity to showcase your incredible kitchen. Effective menu design incorporates appealing visuals, enticing descriptions, and strategic placement of dishes to encourage guests to explore and try new options.

Leaflets and Brochures

Creating informative and visually appealing leaflets and brochures is an effective way to provide potential guests with key details about your hotel's amenities, services, and special offers. An effective physical tool of a wedding marketing business: leaflets can be distributed at events, in your hotel reception and beyond, to outreach your brand and attract new customers.

Tone of voice (TOV) creation

The tone of voice used in marketing materials and communication plays a significant role in shaping your hotel's image. It’s your personality and the way consumers hear who you are. From fine and elegant to lavish and high class, your TOV should reflect you and the audience you’re targeting. Consistency in TOV across different offline marketing materials helps reinforce the brand identity and creates a cohesive customer experience that is essential to consumers.

Signage design

Effective signage design is crucial for guiding guests within your hotel's premises. Whether it's directing guests to the reception area, restaurants, event spaces, or spa, clear and visually appealing signage improves the overall guest experience and reduces confusion, contributing to positive reviews and word-of-mouth recommendations.

Direct mail marketing

Sending out postcards, leaflets or brochures through direct mail allows your hotel to target specific segments of the local population or even previous guests who may be interested in returning for a stay. Personalised and well-designed direct mail pieces can create a sense of exclusivity and encourage recipients to consider the hotel for future stays or events.

At Cab Hospitality, our talented design and content teams work together to create some incredible offline marketing experiences for hotels, giving you a physical copy of who your hotel is and the experience you offer to guests.

Why would a wedding venue need marketing?

A hotel with wedding facilities can capitalise on increased traffic and interest through wedding industry marketing services. Wedding marketing with Cab Hospitality will help your hotel to leverage its unique offerings and stand out in a competitive market, doubling down on gorgeous weddings and charming hotel stays.

Our digital marketing, offline marketing and strategic plans specialise in promoting and showcasing wedding venues, services, and ready made and bespoke packages, to engaged couples and event planners. Our specialist team understands the intricacies of the wedding industry and with over 30 years of experience in the hospitality industry, we can tailor our marketing strategies to target the specific needs and desires of individual target markets interested in your hotel.

By partnering with a knowledgeable wedding marketing agency such as us, your hotel can ensure that its wedding facilities and services are effectively showcased to the right audience. Pair this with an effective SEO strategy, strong branding and a functional website with fantastic UX to maximise your chances of attracting more wedding bookings.