Wedding Venue Marketing Agency UK
Do you have an incredible wedding venue as part of your hotel? Is it perfectly romantic, spacious and underused? Do you see massive potential in the space but lack the fundamental wedding venue marketing to see an increase in traffic? Well, that’s where cab Hospitality can help.
As a hospitality marketing agency, we work alongside hotels and restaurants to market them to the right audiences, increase organic traffic and increase direct bookings. We have over 30 years of experience in the industry and pride ourselves on providing incredible results for our clients.
Our services include digital marketing for your wedding venue, offline marketing, influencer management, SEO, website design and development and effective marketing campaigns.
Locate
People actively searching for your product and in the market to purchase.
Focus
Getting people to convert once they are on your site, or in the physical experience.
Inspire
People who fit your target audience but don’t yet know about you yet
Engage
Re-engaging with people who have visited or signed up to your CRM.
Offline marketing for wedding venues
Our offline marketing services include more creative projects, such as branding, leaflet and menu design, signage design and TOV (tone of voice) assistance.
Offline marketing refers to more traditional marketing strategies and tactics that are executed through non-digital channels. Offline marketing can be attributed to print media, direct mail, events, and physical signage such as A boards.
Aside from digital marketing efforts, we have a skilled team of creatives that can provide incredible offline marketing such as the below.
BRANDING
Branding is a fundamental aspect of any hotel business's marketing strategy. So, a unique logo, selecting stand out colour schemes, and creating consistent branding materials to appear on brochures, business cards, stationery, and other printed collateral, is a great way to generate customer loyalty and a strong brand identity to carry forward.
MENU DESIGN
For hotels with restaurants and dining facilities, a well-designed menu is essential. The menu is a reflection of your hotel and an opportunity to showcase your incredible kitchen. Effective menu design incorporates appealing visuals, enticing descriptions, and strategic placement of dishes to encourage guests to explore and try new options.
LEAFLETS AND BROCHURES
Creating informative and visually appealing leaflets and brochures is an effective way to provide potential guests with key details about your hotel's amenities, services, and special offers. An effective physical tool of a wedding marketing business: leaflets can be distributed at events, in your hotel reception and beyond, to outreach your brand and attract new customers.
TONE OF VOICE (TOV) CREATION
The tone of voice used in marketing materials and communication plays a significant role in shaping your hotel's image. It’s your personality and the way consumers hear who you are. From fine and elegant to lavish and high class, your TOV should reflect you and the audience you’re targeting. Consistency in TOV across different offline marketing materials helps reinforce the brand identity and creates a cohesive customer experience that is essential to consumers.
SIGNAGE DESIGN
Effective signage design is crucial for guiding guests within your hotel's premises. Whether it's directing guests to the reception area, restaurants, event spaces, or spa, clear and visually appealing signage improves the overall guest experience and reduces confusion, contributing to positive reviews and word-of-mouth recommendations.
DIRECT MAIL MARKETING
Sending out postcards, leaflets or brochures through direct mail allows your hotel to target specific segments of the local population or even previous guests who may be interested in returning for a stay. Personalised and well-designed direct mail pieces can create a sense of exclusivity and encourage recipients to consider the hotel for future stays or events.
At Cab Hospitality, our talented design and content teams work together to create some incredible offline marketing experiences for hotels, giving you a physical copy of who your hotel is and the experience you offer to guests.
Why would a wedding venue need marketing?
A hotel with wedding facilities can capitalise on increased traffic and interest through wedding industry marketing services. Wedding marketing with Cab Hospitality will help your hotel to leverage its unique offerings and stand out in a competitive market, doubling down on gorgeous weddings and charming hotel stays.
Our digital marketing, offline marketing and strategic plans specialise in promoting and showcasing wedding venues, services, and ready made and bespoke packages, to engaged couples and event planners. Our specialist team understands the intricacies of the wedding industry and with over 30 years of experience in the hospitality industry, we can tailor our marketing strategies to target the specific needs and desires of individual target markets interested in your hotel.
By partnering with a knowledgeable wedding marketing agency such as us, your hotel can ensure that its wedding facilities and services are effectively showcased to the right audience. Pair this with an effective SEO strategy, strong branding and a functional website with fantastic UX to maximise your chances of attracting more wedding bookings.
No wedding venue is too small
At Cab Hospitality, we understand the most effective ways of marketing your wedding venue and will tailor our strategies and services to meet the unique needs of your business. Whether your hotel is a stand-alone boutique with beautiful elopement facilities, or a grand collection with a selection of stunning rooms, halls and outdoor space, we are more than equipped to help market you.
No venue is too small and no hotel is too large. Get in touch to find out more about how we can help your unique wedding venue.
SEO
SEO is one of the core services we offer our clients. Designed to optimise your website, provide fantastic content and boost your rankings on search engine results pages, SEO is one of the best ways to ensure your website is being viewed by the right audiences who are looking for the services you provide.
From the initial site audit to competitor research, keyword mapping and a strong content plan, SEO is a long term strategy that ensures you appear for relevant keywords that match to your services and offerings.
Our expert SEO specialists will source relevant keywords and ensure your pages are optimised and appear to people searching for them. So, say for example your venue is a gorgeous rustic barn, we will optimise your web pages for certain relevant keywords. For example: “barn weddings”, “farmhouse weddings” and “rustic wedding ceremony”, depending on how many people are searching for these terms each week/month. Targeting these keywords will ensure we drive relevant traffic to your website to give the best chance of that traffic booking with you.
SEO isn’t the most straightforward digital marketing strategy, but is one that reaps incredible benefits when done right.
Paid advertising
Paid advertising with Cab Hospitality includes targeted ads across all social media channels. Facebook and Instagram ads using clever, attention grabbing copy and inspiring visuals will pull in interested traffic and direct them to your unique venue. We can also deploy effective paid search ads to target interested consumers that are actively searching for your product where you will only have to pay for an ad if it is successfully clicked on.
If you have an especially unique or aesthetic wedding venue, we can also utilise Pinterest ads that are centred around great pictures that fully showcase the potential of your venue. From there, interested couples can truly experience the magic of your venue and enquire with you directly.
Website optimisation
If your hotel needs a rebrand, or perhaps just a better thought out website design and navigation, our team is committed to helping. We can restructure your website to point consumers to the right pages where they can learn more about the relevant services and information you offer. A refreshed site, optimised for visitors, poses the best opportunity for you to convert the traffic that makes its way to your website.
What’s more, we can assist with a website build or re-design, if this is something you’re looking for. Our dedicated team of designers and developers can ensure an efficient re-brand and thoughtful build to ensure better UX and UI. A more effective UX and UI will ensure that users who land on your site can find the relevant information, have a positive experience when on your site and ultimately lead to more conversions.
Social media and content marketing
Engaging content on social media platforms is an excellent way to showcase a hotel's wedding space to the right audiences. By sharing visually appealing images, targeted videos, and customer testimonials from past wedding events, we can assist with creating a compelling narrative and generate interest in booking.
Targeted advertising
Leveraging digital advertising on platforms like Google Ads, Facebook Ads, and Instagram can help your hotel reach a highly specific audience based on demographics, interests, and behaviours. Our teams are experts in targeted ads and we can help with various ad campaigns.
Digital marketing for wedding venues
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There is nothing better than working on a whole concept. You just put everything in to it, to make it become reality. And nothing could be more rewarding than when the guests love it. The Bird is truly an original and so are Kaleidoscope. A lot of fun to work with.
ANJ CAMERON | BUSINESS DEVELOPMENT DIRECTOR
CAB HOSPITALITY -
14%
decrease in OTA relianceBeing a part of Horsted Place at such an incredible time of its evolution is such an honour. We have loved every minute of bringing the current Horsted Place into the modern era and when the property is fully refurbished this is going to be an amazing destination and we can truly take it beyond.
SCOTT WOOD | DIGITAL MARKETING LEAD
CAB HOSPITALITY -
82%
increase in bookingsFor the last 4 years, cab Hospitality has been there with us every step of the way. Their knowledge and insight into hospitality marketing has been fundamental in elevating the Burger & Lobster brand within the global market with great success. We cannot fault the dedication of the team at cab.
Phoebe Ashley | Senior Brand Manager
Burger & Lobster -
78%
increase in conversionsWorking with Cab has been a rewarding transition founded on great communication, insightful advice and industry-specific knowledge. With a collection of restaurants and venues, we feel the team at Cab understands all the niches of our business and offers unique support for each with their expertise and breadth of services.
EMMA STOKES | HEAD OF MARKETING
CORRIGAN COLLECTION -
59%
increase in website bookingsThe team at cab Hospitality really understand Beast. Their investment in the brand and it's success is clear to see every step of the way and we wouldn't know where we'd be without them.
Margo Bofil Buhova | Marketing Director
BEAST RESTAURANT -
We loved working on this Hotel. The conceptual stage produced so many good ideas we wanted to do them all. The client was so wonderful to work with and we really enjoyed turning this very forgotten hotel into a demand brand.
ABI CROFT | MANAGING DIRECTOR
CAB HOSPITALITY -
25%
increase in website usersProbably one of our favourite brands we have created. We loved having the freedom to really take the tribal concept to a whole new level. The meat cocktails which started out as a fun idea were master classed by the bar tenders and have turned out to be a huge success with the Zelman and guests and me!
ABI CROFT | MANAGING DIRECTOR
CAB HOSPITALITY