Our Blog

Hospitality news and updates: February 2024

Read the round-up of hospitality news and updates that were announced in February 2024

Guide to abandoned cart remarketing

Abandoned cart remarketing is a strategic approach to reconnect with shoppers who didn't complete their purchase, gently reminding them of what they left behind.

Our Top 5 Menu Design Tips

Menu design is an essential service for restaurants across the world. While it may seem like just groups of dishes linked together under a specific heading, menu design is so much more.

Hospitality news and updates: January 2024

Read about the hospitality news from January 2024

What is User Generated Content (UGC)?

User generated content (UGC) is any form of content created and shared by users. It showcases the authentic views and opinions of visitors to your business.

The TikTok Algorithm Explained

TikTok is no longer an unknown, follow our guide to learn more about how to manipulate the TikTok algorithm to your benefit.

Google Ads Attribution Models Explained

Attribution models Google ads are frameworks that determine how much credit to assign to each touchpoint or interaction a user has with your advertising before making a conversion.

Our 2024 Digital Marketing Tips for Hotels

With the New Year fast approaching, we've compiled a list of tips for hotels to consider when planning their 2024 marketing plans. Read our 2024 digital marketing tips specifically for hotels.

Our Findings From The Independent Hotel Show 2023

Discover our findings from The Independent Hotel Show 2023!

How to do keyword research for SEO

Keyword research is a fundamental aspect of SEO and the backbone of a targeted strategy. Keyword research is the process of identifying and analysing the search terms that people enter into search engines like Google.

5 Ways to reduce OTA reliance

Find out our specialist tips on how to reduce your hotel's OTA reliance to increase revenue and reduce unnecessary fees.

5 things we learnt at The Restaurant Show

Discover 5 things we learnt at The Restaurant Show 2023. We visited a host of interesting talks and learnt about the current happenings in the restaurant industry.

How to check competitor ads

Find out how to check your competitors ads across Google Ads, Meta Ads and TikTok ads.

2024 Wedding Trends

Discover the latest wedding trends that will be dominating in 2024.

Top 5 ways to increase direct bookings for a hotel

Find out how to drive more direct bookings for your hotel with our top 5 tips covering: SEO, PPC, brand protection, meta search and website design.

What Is FOMO Marketing And How Can The Hospitality Industry Use It To Their Advantage?

Take a closer look into what FOMO is, how it is already used in the marketing industry, and how hospitality businesses in particular can harness the power of FOMO.

5 Tips For Improving Website Conversion Rate

Find out where to concentrate attention in order to give you the best chance at improving your website’s conversion rate.

The importance of brand protection PPC

Brand protection PPC can be an effective way to prevent competitors, OTA's or unauthorised sellers from poaching customers.

Top 5 Google Business Profile Tips For Restaurants

Find out how to drive more traffic and conversions from you Google Business Profile with our top 5 tips for restaurants.

Core Web Vitals - What are they and why are they important?

Google's core web vitals are a set of metrics that measure the user experience on a website and focus on the usability of a website from the perspective of a consumer.

How to get more Google reviews

Discover why Google reviews are so important, how they benefit your business and tips on how to get more Google reviews.

Meta Launches Reminder Ads On Instagram

We look at what remote working trends mean for the future of the hospitality industry and the digital nomads and remote workers that could shape the evolution of the hotel industry.

How Remote Working is Changing The Hospitality Industry

We look at what remote working trends mean for the future of the hospitality industry and the digital nomads and remote workers that could shape the evolution of the hotel industry.

5 Tips for Recruiting Restaurant Staff

One of the biggest issues faced by hospitality businesses, especially restaurants, is high staff turnover. This is why we have put together some tips to assist.

5 Eco Friendly Products For Hotels

In the hospitality industry, growing numbers of people are becoming aware of eco campaigns and their impact on the environment when they travel.

What is a backlink?

Backlinks are a key component of a successful strategy, but we often get asked by our clients “What is a backlink?”. In short, a backlink is when one website has an external hyperlink out to another website.

Hotel trends 2023

The world of hotels is for ever changing and it is important that your hotel is keeping up with the trends. Discover our predictions for trends in the hotel industry in 2023.

5 Benefits Of User-Generated Content (UGC) In Marketing

Many businesses are opting to use UGC over studio photography in their marketing campaigns. In this article we discuss 5 key benefits of UGC and why it is becoming increasingly popular in the marketing world.

Top 5 Google Business Profile Tips For Hotels

Google Business Profile, formerly Google My Business, is a must for hotels looking to grow their local SEO presence. It is a free tool from Google that allows you to put your hotel information in front of people that are searching for hotels.