Our Blog
5 Benefits Of User-Generated Content (UGC) In Marketing
Discover 5 benefits of using user-generated content (UGC) in marketing. UGC is growing more popular in marketing efforts and we discuss why.
5 Eco Friendly Products For Hotels
Discover 5 eco friendly products for hotels that will help make your hotel more sustainable. Consumers are becoming more eco-conscious.
5 things we learnt at The Restaurant Show
Discover 5 things we learnt at The Restaurant Show 2023. We visited a host of interesting talks and learnt about the current ongoings in the restaurant industry.
5 Tips For Improving Website Conversion Rate
Find out where to concentrate attention in order to give you the best chance at improving your website’s conversion rate.
5 Tips for Recruiting Restaurant Staff
Discover 5 tips for recruiting restaurant staff. The hospitality industry is going through a tough time with recruitment, so we have provided tips to assist.
5 Tips To Improve Open Rate On Emails
Discover 5 tips to improve open rate on your email marketing campaigns and make your email campaigns drive a better ROI.
5 Ways To Reduce OTA Reliance In Hotels
Find out our specialist tips on how to reduce your hotel's OTA reliance to increase revenue and reduce unnecessary commission fees.
Core Web Vitals - What are they and why are they important?
Google's core web vitals are a set of metrics that measure the user experience on a website and focus on the usability of a website. Find out more today.
Google Ads Attribution Models Explained
Attribution models Google ads are frameworks that determine how much credit to assign to each touchpoint a user has before making a conversion.
Guide to Abandoned Cart Remarketing
Abandoned cart remarketing is a strategic approach to reconnect with shoppers who didn't complete their purchase, reminding them of what they left behind.
Hospitality news and updates: February 2024
Read the round-up of hospitality news and updates that were announced in February 2024.
Hospitality news and updates: January 2024
Discover the latest hospitality news from January 2024. Our round up blog covers all the latest updates for hotels and restaurants
Predictions For 2023 Hotel Trends | Cab Hospitality
The world of hotels is for ever changing and it is important that your hotel is keeping up with the trends. Discover our predictions for trends in the hotel industry.
How Remote Working Is Changing The Hospitality Industry
We look at what remote working trends mean for the future of the hospitality industry and the digital nomads that could shape the future.
How To Check Competitor Ads | cab Hospitality
Find out how to check your competitors ads across Google Ads, Meta Ads and TikTok ads. These free tools are a great way to see what is working.
How to do keyword research for SEO
Keyword research is a fundamental aspect of SEO and the backbone of a targeted strategy. Discover the best practises and process today
How to get more Google reviews
Discover why Google reviews are so important, how they benefit your business and tips on how to get more Google reviews.
Meta Launches Reminder Ads On Instagram
Meta has launched a new ad format for Instagram - Reminder Ads. This ad format will allow businesses to easily remind people of an upcoming event.
Our 2024 Digital Marketing Tips for Hotels
With the New Year fast approaching, we've compiled a list of 2024 digital marketing tips for hotels.
Our Findings From The Independent Hotel Show 2023
Discover our findings from The Independent Hotel Show 2023! We were exhibiting at the event in London.
Our Top 5 Menu Design Tips
Menu design is an essential service for restaurants. While it may seem like just groups of dishes under a specific heading, menu design is so much more.
The importance of brand protection PPC
Brand protection PPC can be an effective way to prevent competitors, OTA's or unauthorised sellers from poaching customers.
The TikTok Algorithm Explained
Ever wondered how exactly TikTok works its magic? Or perhaps how to manipulate said magic to your benefit? Here's how.
Top 5 Google Business Profile Tips For Hotels
Discover our top 5 Google Business Profile tips for hotels. This free tool from Google is a great way to increase traffic to your website free.
Top 5 Google Business Profile Tips For Restaurants | CABH
Find out how to drive more traffic and conversions from you Google Business Profile with our top 5 tips for restaurants.
Hospitality news and updates: March 2024 | cab Hospitality
Read the round-up of hospitality news and updates that were announced in March 2024.
Top 5 ways to increase direct bookings for a hotel
Find out how to drive more direct bookings for your hotel with our top 5 tips covering: SEO, PPC, brand protection, meta search and website design.
What is a backlink?
Find out more about what backlinks are and how they are important for your website. We work with our clients to optimise and improve their backlink profile.
What Is FOMO Marketing And How Can The Hospitality Industry Use It To Their Advantage?
Take a closer look into what FOMO is, how it is already used in the marketing industry, and how hospitality businesses can harness the power of FOMO.
What is image alt text and how to use it for SEO
Image alt text plays a dual role in modern website optimisation. Find out what it is and how it can be used to improve your performance in organic search.
How Can Hotels Use Social Media? | cab Hospitality
Discover how hotels can use social media channels such as Instagram, Facebook, Tiktok, X, LinkedIn and Snapchat to reach their desired audience.
What is User Generated Content (UGC)?
User generated content (UGC) is any form of content created and shared by users. It showcases the authentic views and opinions of visitors to your business.