Client & Challenge

With restaurants spanning the UK, Singapore, and New York, Burger & Lobster required a global marketing strategy that could amplify its message across markets while maintaining a consistent personality, characterised by bold, playful, and unmistakably desirable messaging. The challenge for us was to uphold this while increasing brand awareness, driving bookings, and lifting average spend per head, all while managing the nuances of multiple regions, diverse menus, and unique audiences.

Our Bespoke Approach

Through weekly calls and quarterly in-person meetings, our partnership became collaborative, creative, and constantly evolving. We rolled out a full-scale digital marketing strategy covering website optimisation, SEO, Google Ads, Meta Ads, TikTok Ads, organic social media, CRM, email marketing, loyalty, CRO, and design.

Weaving together our two decades of experience with Burger & Lobster's clear aims, every channel worked together to tell one cohesive story. Our campaigns stretched from chef collaborations and city-specific launches to global brand activations, all designed to engage audiences, grow loyalty, and allow Burger & Lobster’s undeniable personality to shine through every platform.

Impact & Results

Over seven years, our partnership with Burger & Lobster helped transform a global dining favourite into a digitally confident, data-led brand, as bold online as it is at the table. Every campaign, every creative, and every email told the same story: indulgence made accessible, with an unmistakable edge. By combining performance marketing with creative copy and clear storytelling, we built a strategy that inspired action across global markets.

From CRM loyalty journeys that kept guests coming back, to high-performing paid campaigns that turned curiosity into bookings, every touchpoint was built around one goal: connection. The result was growth across the board: more loyal subscribers, higher spend per head, and stronger organic visibility. With our help, Burger & Lobster became a digital leader in its category, with campaigns that felt true to its brand, while consistently driving results.

The Results

£0.20 cost per booking: record-breaking efficiency, proving the strength of well-optimised, data-driven media.

10% increase in average spend per head: demonstrating that our campaigns not only filled tables, but elevated the dining experience.

10:1 ROAS on paid social campaigns: showing that creative storytelling and precision targeting deliver real impact.

89% year-on-year subscriber growth: the result of consistent, personalised CRM and loyalty marketing.

313% increase in keyword rankings YoY: driving global visibility and long-term organic growth.

Ongoing Partnership

82%
increase in online bookings

We love Burger & Lobster. It's such a fun brand and they love to be creative and really push the boundaries. Whether we are trolling KFC or Burger King or putting up a billboard of a cow on the beach in New York's Time Square, we just love being involved in this iconic brand.

SCOTT WOOD | INTERIM MANAGING DIRECTOR
CAB HOSPITALITY