Digital Marketing
As a hospitality digital marketing agency, we offer a varied toolkit of digital marketing services. From strategic SEO to effective email marketing, content and copywriting, through to performance PPC and beyond.
Our toolkit covers long and short-term strategies moulded uniquely to your business to help you achieve your digital marketing aims.
A unique strategy
We focus on challenges not channels to ensure we get in front of the right people at the right time with the right messaging.
Our LIFEcycle strategy helps us plan our scope of work strategically, targeting various people at different stages of the marketing funnel. Our approach looks at how your customers locate you in the initial stages. From here, we consider how we can inspire target audiences to want your brand, how to convert more prospects into sales, and how we can best engage with audiences to become repeat visitors.
Locate: People actively searching for your product and in the market to purchase.
Inspire: People who fit your target audience but don’t yet know about you yet. (Brand awareness).
Focus: Getting people to convert once they are on your site, or in the physcial experience.
Engage: Re-engaging with people who have visited or signed up to your CRM.
Industry experts across all digital channels
Our expertise goes beyond digital marketing. As well as having a team skilled and versed in SEO, PPC, CRO, email marketing and paid social campaigns, we are also on the pulse of new developments in the industry. We have over 20 years of experience in this industry and know it inside and out, while still carving out time to get to grips with emerging tech, ideas and marketing trends.
With 20 years of industry experience comes tried and tested methods of success that can be learnt from and moulded to new clients. We craft a unique strategy with every new client, utilising our winning marketing formulas and methods.
Drive more online conversions
SEO
SEO is one of the most effective marketing practices, helping you get recognised for keywords related to your business, see increased organic traffic and when you work with Cab Hospitality, more direct bookings!
Paid Search
Paid search, often referred to as PPC (pay-per-click), is a great short-term strategy and a type of online advertising where you only pay a fee each time one of your ads is clicked. Paid search ads are displayed at the top of search engine results pages (SERPs) when users search for keywords that you choose to target
Social Media
Social media marketing is the optimisation of social media channels and platforms to develop a brand, interact with consumers, drive website traffic and drive conversions. Your social media platforms are a key indicator of the type of business you are, what you do and how you present yourself.
Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a booking, signing up for a newsletter, downloading a brochure or downloading a menu.
Email Marketing
Email marketing is a form of direct marketing that allows businesses to maintain an engaged relationship with select databases through sending frequent commercial messaging.
Brand Protection PPC
Protecting your brand's identity and controlling how it appears online is crucial. This is where Brand Protection PPC steps in to address this need specifically within the realm of Pay-Per-Click (PPC) advertising.
Proud Partner For Over 20 Years
For the last 4 years, cab Hospitality has been there with us every step of the way. Their knowledge and insight into hospitality marketing has been fundamental in elevating the Burger & Lobster brand within the global market with great success. We cannot fault the dedication of the team at cab.
Phoebe Ashley - Senior Brand Manager - Burger & Lobster
81.32%
increase in BOOKINGS