Hotel Marketing Agency UK
Tucked away in a small country village you will find Cab Hospitality, your go to a hotel marketing agency. We aren’t like your normal marketing agency, we are solely focused on hospitality businesses. Hospitality is our passion. Our passion and experience in hospitality is demonstrated in the great results that we deliver. We offer an array of hotel marketing services to hotels across the globe through our unique LIFEcycle model. We will work with you to deliver the results that you need - whether that be reducing OTA reliance, increasing direct bookings, increasing brand awareness, driving more website traffic, increasing conversion rate or anything else you may require!
LIFE Cycle
We deploy different hotel marketing strategies through our unique LIFE Cycle model.
This approach to hotel marketing allows us to market you to audiences within different stages of the funnel. With ‘Locate’ we cover those actively searching for your hotel, for example searching on organic search. With ‘Inspire’ we reach those people who are in your target audience but are not yet aware of you, for example this could be through paid social media campaigns. With ‘Focus’ we are looking after your current prospects to get them to convert more, for example we can do this through conversion rate optimisation. With ‘Engage’ we work to get your hotel guests to become repeat customers, for example we can do this through email marketing.
Locate
People actively searching for your product and in the market to purchase.
Focus
Getting people to convert once they are on your site, or in the physical experience.
Inspire
People who fit your target audience but don’t yet know about you yet
Engage
Re-engaging with people who have visited or signed up to your CRM.
Digital Marketing For Hotels
When it comes to marketing a hotel in the modern day, digital marketing plays a massive role. Almost everybody uses the internet every day and you need to make sure that your online presence is strong. Having a strong online presence can increase your direct bookings and bring down your OTA reliance so you can save on the large commission fees.
Of course, in order to have a strong digital marketing strategy you need to have a website that performs well. We design and build websites for hotels that reflect your brand message and ultimately drive conversions. One of the best ways to increase direct bookings is through SEO. By ensuring that your website ranks well in search engines is a great way to capture traffic that is actively searching for your services. Search engine optimisation takes a period of time to generate results, so whilst you wait to see the results a PPC campaign will help boost your presence in the search engine results pages immediately. We manage Google Ads campaigns for hotels to ensure that we are driving relevant traffic with a low CPC. Social media is also a massive part of a digital marketing plan for hotels. Whether you are improving your organic social media channels or running paid campaigns - we can help. Email marketing is a crucial part of keeping your customers engaged with your brand and with the right planning and execution, it can drive repeat revenue to your hotel. We have a PR team that runs campaigns for hospitality businesses across the country to increase your exposure online and offline.
Offline Marketing For Hotels
Despite online marketing becoming the forefront of many marketing strategies, offline marketing is still just as important. We understand the importance of offline marketing for hotels and include it in our marketing planning. We know that good brands sell. This is why we offer branding services for hotels so your business can reflect itself to your target audience. From creating brand guidelines to logo design or uniform design, our creative team is here to help you transform your brand. Our design studio is always ready to whip up creative ideas to help you portray your brand and drive sales, from brochure designs to menu designs. We will work with you to enhance your guest experience that will drive repeat custom and positive reviews for your hotel.
No hotel is too small
At cab Hospitality we have experience working with hotels of all shapes and sizes. The size of your hotel doesn’t put us off - we love helping all hotels exceed their potential! Whether you are looking for international hotel marketing or hotel marketing for a small boutique hotel, our knowledge and expertise can transform your business. We offer hotel marketing packages that can be customised to suit your business needs, just get in touch with us today.
Digital Marketing
Drive more direct bookings with our digital marketing services for hotels.
SEO
Drive traffic and direct bookings from people actively searching for your product with our hotel SEO services.
PPC
Bid on target keywords to leapfrog to the top of the search engine and drive direct bookings from people actively searching for your product with our hotel PPC services.
Email Marketing
Grow your email database and maximise your direct booking revenue from your email campaigns with our hotel email marketing services.
Social Media
Grow your social media presence and get in front of your target audiences with our hotel social media marketing services.
Websites
Uplift your direct bookings by having a website that accurately reflects your brand and is built with conversion in mind.
PR
Boost your brand awareness through our hotel PR services.
CRO
Make your website work harder and drive more conversions with our CRO services.
Creative
From branding to A-boards and menu design, our creative team are able to portray your brand.
Brand Protection PPC
Avoid missing out on direct bookings due to OTAs and competitors bidding on your brand with our brand protection PPC services.
Hotel marketing services
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We loved working on this Hotel. The conceptual stage produced so many good ideas we wanted to do them all. The client was so wonderful to work with and we really enjoyed turning this very forgotten hotel into a demand brand.
ABI CROFT | MANAGING DIRECTOR
CAB HOSPITALITY -
14%
decrease in OTA relianceBeing a part of Horsted Place at such an incredible time of its evolution is such an honour. We have loved every minute of bringing the current Horsted Place into the modern era and when the property is fully refurbished this is going to be an amazing destination and we can truly take it beyond.
SCOTT WOOD | DIGITAL MARKETING LEAD
CAB HOSPITALITY -
25%
increase in website usersProbably one of our favourite brands we have created. We loved having the freedom to really take the tribal concept to a whole new level. The meat cocktails which started out as a fun idea were master classed by the bar tenders and have turned out to be a huge success with the Zelman and guests and me!
ABI CROFT | MANAGING DIRECTOR
CAB HOSPITALITY -
59%
increase in website bookingsThe team at cab Hospitality really understand Beast. Their investment in the brand and it's success is clear to see every step of the way and we wouldn't know where we'd be without them.
Margo Bofil Buhova | Marketing Director
BEAST RESTAURANT -
There is nothing better than working on a whole concept. You just put everything in to it, to make it become reality. And nothing could be more rewarding than when the guests love it. The Bird is truly an original and so are Kaleidoscope. A lot of fun to work with.
ANJ CAMERON | BUSINESS DEVELOPMENT DIRECTOR
CAB HOSPITALITY -
78%
increase in conversionsWorking with Cab has been a rewarding transition founded on great communication, insightful advice and industry-specific knowledge. With a collection of restaurants and venues, we feel the team at Cab understands all the niches of our business and offers unique support for each with their expertise and breadth of services.
EMMA STOKES | HEAD OF MARKETING
CORRIGAN COLLECTION -
82%
increase in bookingsFor the last 4 years, cab Hospitality has been there with us every step of the way. Their knowledge and insight into hospitality marketing has been fundamental in elevating the Burger & Lobster brand within the global market with great success. We cannot fault the dedication of the team at cab.
Phoebe Ashley | Senior Brand Manager
Burger & Lobster