Hotel Digital Marketing Agency
Hotels face a constant battle with competitors and online travel agencies to get bookings at the lowest cost possible. With the majority of people booking online, hotel internet marketing should be a priority for all hotels. At cab Hospitality, we work with businesses of all sizes to improve their online presence through our digital marketing services for hotels. We work to achieve your goals, whether that be to increase your website traffic, increase direct bookings, reduce OTA reliance, increase brand awareness - just to name a few common goals.
Our approach to digital marketing is different. We are a hospitality focussed agency that uses a unique marketing model. We use our unique LIFE Cycle approach to ensure that we are reaching out to potential customers in all stages of the funnel. Combining our LIFE Cycle model with our passion for hospitality is a recipe for success.
LIFE Cycle
Our LIFE Cycle model allows us to market your hotel to potential customers throughout the sales funnel. Whether people are actively searching for your offering, fit the target customer profile but don’t know about you, are currently staying at your hotel or have previously stayed at your hotel - our approach allows us to market to people in each of these stages. Using our 360 degree approach means that we don’t miss anyone when it comes to increasing revenue for your hotel.
LOCATE
How do your customers locate you when they are looking for you?
INSPIRE
How do you inspire your target audiences to want your brand?
FOCUS
How do you convert more prospects into sales?
ENGAGE
How do you get your guests to become repeat visitors, brand advocates and recommend your product?
Digital Marketing Services For Hotels
There are many different hotel digital marketing solutions out there. It is about finding the right channels for your business so that you get the most for your money. We quickly identify the best solutions for your business, which is one of the reasons that we believe that we are one of the best hotel digital marketing agencies in the UK.
Hotel SEO
Our team has years of experience in developing and implementing effective SEO strategies that drive results for your hotel. Not only do we increase your keyword rankings, we drive more relevant traffic to your website that is actively searching for your hotel offering. This increase in organic traffic drives more direct bookings for your hotel, so you can reduce your reliance on OTA’s and say goodbye to large commission fees.
Hotel PPC
We plan, build and maintain successful PPC campaigns for hotels across the country. Google Ads is an important part of a modern marketing plan for hotels and despite having to pay for each click you get, it is more often a more cost effective way of generating bookings than paying high commission fees on OTAs. As well as running search ads bidding on relevant keywords, we can also utilise the large Google Display Network to retarget display ads to users who have previously engaged with your website.
Hotel Meta Search
Hotel meta search is an overgrowing factor in the digital marketing landscape for hotels. You need to have a strong presence here in order to beat OTA’s and drive more direct bookings. Through our knowledge and strategy, we can help you boost your hotel meta search presence.
Email Marketing
Despite being an ever present part of a hotel digital marketing strategy, email marketing remains an important channel and shouldn’t be overlooked. We have years of experience in creating effective email marketing campaigns that drive results for your business. We can help you build up a strong CRM list that engages with your emails. Not only can this channel be utilised in order to drive repeat custom, but also to upsell to upcoming bookings.
PR
Our PR team is here to help you reach a bigger audience. Whether you want local or national press coverage, we can help. PR is a great way to increase brand awareness and elevate the perception of your brand. As well as this, if you have an upcoming event our hotel PR team can help you increase the awareness.
Social Media Marketing
Social media is a great way to reach a large number of people. It is important to have social media channels that connect with your audience and professionally display your brand. You should use social media to sell your hotel experience to the user. Social media is also a great tool for paid marketing. Facebook Ads, which advertises across Facebook and Instagram, has great targeting capabilities so you can show ads to users that fit the profile of your customers. It is fantastic at raising awareness of your brand as well as generating bookings.
Website Design
So you have figured out all the appropriate channels to advertise your hotel and now they are driving traffic to your. But, does your website truly reflect your proposition? Does it drive conversions? Is it easy to navigate? Is it the best that it can be? If the answer to any of those questions is no, a new website design and build is what you need. We design and build websites that reflect your brand, are easy to use and drive bookings.
Conversion Rate Optimisation (CRO)
Once you have traffic on your website you might notice that bookings have not increased as much as you had expected. This is where conversion rate optimisation comes in. Our team will optimise your website and make changes so that your users are converting more frequently and at a higher value.
No hotel is too small
At cab Hospitality we have experience driving results through digital marketing for hotels of all sizes and our passion for results remains the same. No matter the size of your business, we will work with you to develop a strategy that achieves your goals. We have a variety of packages available and offer flexible solutions that are unique to your business needs.
