Hotel PR Company

Perfect PR For Hotels

PR can play a crucial role in helping a hotel business grow and thrive. Working with a hotel PR company will help hotel businesses establish themselves in the industry, and identify themselves with prominent names in the industry.

For those who may be unfamiliar, PR involves managing the reputation and image of a business by establishing strong communication with various stakeholders, including customers, media, investors, influencers, and the community. Strong PR for hotels helps brands tell their stories and ensure they align with the right audiences and gather the right attention.

Benefits of PR for hotel businesses

Building credibility and trust: PR for hotels can help hotels establish credibility and build trust among potential guests. PR can manifest in positive media coverage, influencer endorsements, and well-crafted messaging that works to enhance the hotel’s reputation. When prospective customers see that someone has had a positive experience with the hotel, they are more likely to enquire or book directly as a result.

Increasing visibility: Effective PR strategies can also increase the visibility of a hotel in the media and online through social media. This online visibility results in an increase in interest and can lead to higher brand recognition and increased bookings.

Crisis Management: In the event of a negative incident or crisis, PR can help manage the situation, control the narrative, and minimise damage to the hotel's reputation. For example, if a story were to run that your hotel had an issue with bugs, you’d want professionals to control the narrative to minimise negative publicity.

Creating a unique brand identity: PR can help hotels define and communicate a unique brand identity that sets them apart from competitors, whether it's luxury, sustainability, boutique charm, or something else.

Community engagement: Hotels can use hotel PR companies to engage with the local community, such as participating in local events, supporting charities, and showcasing their commitment to the wider community and the region.

Types of PR strategies for hotel businesses

Media relations: Developing relationships with journalists and influential bloggers in the industry can lead to positive media coverage. Press releases, media pitches, and media tours can all be effective tools in getting the name of a hotel out and gaining some interest.

Influencer collaborations: Partnering with travel influencers and offering them the opportunity to stay with a hotel and shout about the great facilities leads to more authentic and relatable content that reaches a wider audience. Once people who follow the influencer begin to see the places they go and the experiences they have, this will prompt them to enquire about a stay at the hotel themselves.

Content creation: Content creation comes in many forms. Whether it’s a detailed blog post, great social media posts showcasing your facilities, or video tours of your rooms and amenities. Content is the best way to get in front of audiences and remain at the forefront of their minds.

Event hosting: Hosting events, such as grand openings, themed parties, community gatherings, and other events can generate buzz and media coverage.

Crisis management: Having a well-prepared crisis management plan in place ensures the hotel can handle negative situations effectively and protect the reputation of the hotel to ensure minimal damage.

Social media engagement: Active and strategic use of social media platforms is one of the best ways to connect with audiences. Having regularly updated social media platforms can help hotels connect with guests, share their stories, and receive authentic feedback while building up a following of past guests and interested guests.

Adaptability for any hotel type

PR strategies can be tailored to suit any type of hotel, whether it's a luxury resort, a spa hotel, a boutique bed and breakfast, or simply a charming period hotel. Each hotel type has its unique selling points and PR can highlight these in different ways to establish great results. For instance:

Luxury resorts: PR can emphasise the opulence, exclusive experiences, and high-end amenities of luxury resorts through effective media coverage, influencer partnerships, and curated events. Think of features in high-end magazines, shout-outs by stylish influencers and a variety of competitions hosted on popular websites and in print.

Boutique hotels: PR for boutique hotels can focus more on the customer experience and uniqueness of the hotel. Publishing articles and experiences on the personalised service, intimate atmosphere, and distinct design elements that set boutique hotels apart from larger chains in both feel and experience.

Spa hotels: A spa hotel’s PR could focus on what you receive, how you feel and why you need to visit. Focussing on the relaxation, the experience you have when there, and why you truly deserve a stay in a place like this. PR for spa hotels could be influencer posts, competitions and informative videos such as “Best spa in [location]”.

Connect with your audience

At Cab Hospitality, we are one of the best choices for a hotel PR company and our wide range of services can be pivotal in boosting the discoverability and identity of a hotel.

PR efforts contribute to the longevity of a hotel's success by establishing strong connections with guests. Positive media coverage, positive influencer endorsements, and strategic events help to build a reputable image that remains in the minds of potential and returning guests, ensuring a long and lasting relationship with those who stay with you.

Why choose hotel PR companies like Cab Hospitality?

PR is a powerful tool that is incredibly useful for establishing and maintaining meaningful connections with hotel guests. As a hotel marketing agency with over 20 years of experience, we understand what it takes to deliver quality PR for hotels that achieve noticeable results!

One key quality Cab Hospitality bring to the table is incredible storytelling. Effective PR involves storytelling that highlights your hotel's unique attributes, values, history and experiences. These stories resonate with guests and create an emotional connection, fostering a lasting relationship and repeat business, as well as an interest in more than just the hotel’s facilities. With our team of skilled copywriters and storytellers, we are confident we can create a desirable narrative around your hotel that influences decisions and increases bookings.

Additionally, we understand the importance of building credibility and trust and factor this into our plan. Positive PR efforts, such as media features and reviews, build credibility and trust among potential guests. Over time, this positive perception can lead to a steady stream of bookings and returning guests.

Brand consistency goes hand in hand with credibility and trust. We prioritise consistent PR messaging to ensure that guests receive a coherent and authentic image of your hotel. This consistency helps to build a sense of familiarity and comfort, encouraging guests to return for future stays and recommend a stay to friends and family based on their positive experiences.

A perhaps overlooked element of PR, that we consider paramount, is community engagement. PR activities like hosting events, supporting local causes and participating in active community initiatives show a hotel's commitment to the wider region. This engagement builds a positive reputation within the community, which can lead to more people discovering the hotel, guest loyalty and word-of-mouth recommendations to others within the community and beyond. Part of our strategy will include ways to engage with the local community and create these important relationships and connections.

Another strength of choosing Cab Hospitality is our ability to adapt to trends. Longevity in PR involves staying up to date with trends and preferences in the hospitality industry. With over 20 years of industry experience, we have seen many trends come and go and consider ourselves to have a detailed understanding of what’s going on and what works within the industry. Our PR strategies can be adjusted to align with evolving guest expectations, ensuring your hotel remains relevant and in the eyes of those interested in trending topics.