Restaurant Digital Marketing Agency
The restaurant landscape is a competitive space, with many restaurants trying to obtain bookings at the lowest cost. It is most common for people to book restaurants online, so digital marketing for restaurants is crucial. At cab Hospitality we work closely with businesses of all sizes to grow their online presence and exceed their potential. Through our digital marketing services we work with you to achieve your goal, whether that be to increase bookings, a recruitment drive, increase guest spend, generate brand awareness - just to name a few common goals.
We are a forward thinking agency that has a unique approach to digital marketing. Our whole agency is focussed on the hospitality sector and our LIFEcycle model is tailored perfectly for the industry. It is the backbone of all of our strategies and when combined with our passion for hospitality it is a recipe for success!
LIFE Cycle
Our LIFE cycle model is a 360 approach that will allow you to market your restaurant to potential customers at all stages of the funnel. This approach captures people who are actively searching for restaurants as well as those that aren’t actively looking for you, but fit your target audience. It doesn’t end there, we also create a strategy to increase bookings from those on your website and increase guest spend when in the restaurant as well as engaging with people who have previously had a dining experience with you. This approach doesn’t leave a stone unturned, meaning you can maximise your potential revenue.
LOCATE
How do your customers locate you when they are looking for you?
INSPIRE
How do you inspire your target audiences to want your brand?
FOCUS
How do you convert more prospects into sales?
ENGAGE
How do you get your guests to become repeat visitors, brand advocates and recommend your product?
Digital Marketing Services For Restaurants
There are many different digital marketing solutions for restaurants. You need to identify which channels are right for your business to ensure you maximise your return on investment. Our team quickly identifies the right channels for your business to help you achieve your desired goals, which is one of the reasons why we believe that we are one of the best restaurant digital marketing agencies in the UK.
SEO
We have an experienced team that has been creating and implementing effective SEO strategies for years. We build SEO strategies with one thing in mind - driving results for your restaurant. We increase the amount of keywords that your website is ranking for as well as driving more relevant traffic to your website. This traffic is actively searching for your offering. You will see an increase in organic traffic as well as an increase in direct bookings. Say hello to more covers!
PPC
PPC is a great way for restaurants to increase covers quickly. Our experienced team plan, build and maintains successful PPC campaigns for restaurants across the globe. Despite having to pay per click, it often has a strong ROI as you are capturing users who are actively looking to book a restaurant. You choose which keywords you would like to show for, so the budget can be focussed in the right areas. We also utilise the Google Display Network to show ads to users across the internet at a low cost, which is great for brand awareness and retargeting.
Email Marketing
Despite being an ever present part of a hotel digital marketing strategy, email marketing remains an important channel and shouldn’t be overlooked. We have years of experience in creating effective email marketing campaigns that drive results for your business. We can help you build up a strong CRM list that engages with your emails. Not only can this channel be utilised to drive repeat custom, but also has a huge part to place in upselling to upcoming bookings.
Email marketing has been a popular digital marketing strategy for a long time, which reflects the importance of it. Building a strong CRM and email marketing strategy shouldn’t be overlooked. Our team has years of experience in creating successful email marketing campaigns that drive restaurant bookings. We will work with you to grow your CRM list, so you can send targeted emails to a list that engages with your emails. This channel is not only key for driving repeat customers, but also for upselling to upcoming guests.
PR
If you want to increase your brand awareness and reach a bigger audience, PR is an option you should be considering. It is a powerful way to reach new audiences and manage the perception people have of your brand. If you want to push a new offering or upcoming events, PR is a great way to generate awareness.
Social Media Marketing
Social media is a powerful marketing tool. It has a large audience and allows you to connect with your audience. Your social media channels should be used to reflect your brand and sell the restaurant to the user. It is a great way to engage with potential customers and previous customers who are commenting and sharing your posts. As well as this, social media has great paid marketing capabilities. With Facebook Ads, you can narrow down your audience to ensure that you are targeting the exact audience that you would like to focus on. This ensures your budget is spent on the right people that fit your target audience. It is a great way to generate brand awareness as well as driving bookings.
Website Design
Now that you know all the ways to drive more traffic to your website, you need to ensure your website is the perfect reflection of your brand. Does it reflect the message you want to show? Does it drive bookings? Is it easy to use? Is it the best that it can be? If you answered no to any of those questions, then a new website design and build is what you need. We design and build websites that accurately portray your brand, are easy to navigate and drive bookings. We use our hospitality focussed CMS tool, so you can relax knowing that your website is perfect for your industry.
Conversion Rate Optimisation (CRO)
If you are driving relevant traffic to your website but bookings aren’t increasing as expected, it might be that your website isn’t the experience that users are looking for. People might find it difficult to find the information they are looking for and they might be struggling to find out how to book. This is where conversion optimisation comes in. We will audit and analyse the performance of your website before making changes to your website to optimise the experience for users. These changes will generate more bookings from your website.
No restaurant is too small
Our team has years of experience in driving results through digital marketing for restaurants. We work with restaurants of all sizes and our passion for results remains the same. Size doesn’t matter to us, whether you are a global restaurant chain or a small local brand, we will work with you to develop a strategy to achieve your goals. We have a variety of packages available and customisable solutions that are unique to your business needs. Contact us today to find out how we can help you.
