Email Marketing For Restaurants

Email marketing creates relationships with guests and offers them a friendly reminder of who you are, what you offer and what that means to them through unique and compelling email copy sent to targeted consumers.

At cab Hospitality, we provide an array of digital marketing services to our clients within the hospitality industry, including the best restaurant email marketing. 85% of internet users in the UK send and receive emails weekly, with almost every email user checking their non-work emails daily, providing a valuable opportunity each day to connect with audiences. Whatsmore, with more than 30 years of industry experience, our email marketing campaigns are through, well targeted and reap measurable results.

When working with a restaurant email marketing company, such as Cab Hospitality, you’ll receive complete support in setting up and delivering a thorough and effective email marketing strategy with consistent reporting and measurable results to help you achieve an increase in revenue.

What is Email Marketing?

Email marketing is a form of digital marketing where businesses send emails to their customers or subscribers to promote their products or services. These emails can be used to build relationships with customers, increase brand awareness, and drive sales.

Email marketing campaigns typically involve sending a series of targeted emails to a specific group of people, based on factors such as their interests, past purchases, or demographics such as age, geographical location, etc.

Businesses can use a variety of email marketing techniques, such as newsletters, promotional emails, abandoned cart reminders, and more, to connect with their audience and encourage them to take action.
One of the great things about email marketing is that it allows businesses to reach a large audience with a relatively low cost compared to traditional advertising methods. Additionally, email marketing allows businesses to track and analyse their campaigns, which can help them make informed decisions about their marketing strategies in the future.

Overall, email marketing is a powerful tool for businesses of all sizes to engage with their customers and grow their business.

Why would a Restaurant need Email Marketing?

Restaurant email marketing is a worthwhile channel that can have several short and long term benefits for businesses, such as the below:

Build customer loyalty

Email marketing allows restaurants to stay in touch with their customers and build long-term relationships. By sending regular updates, promotions, and exclusive deals to certain customers, restaurant email marketing can create a loyal following of customers who feel valued and appreciated, as well as rewarded. In turn this can encourage more direct bookings and more people visiting the restaurant as a result of a promotion.

Increase sales

Email marketing can be a highly effective way to drive sales for restaurants. By promoting special deals, seasonal menu items, and limited-time offers, restaurants can entice customers to visit and make a purchase. Ultimately, staying at the forefront of your consumer’s minds is always a beneficial tactic, as it’ll keep them interested in your products and offering.

Reach a wider audience

Email marketing allows restaurants to reach a larger audience than traditional advertising methods. By building an email list of subscribers who have opted-in to receive updates, restaurants can ensure that their messages are going directly to interested and engaged customers, creating more opportunity for those who are interested to book directly or visit the restaurant.

Track and analyse results

Email marketing services for restaurants allow restaurants to track and analyse campaigns, providing a valuable opportunity to see what's working and what's not. By monitoring open rates, click-through rates, and conversion rates, restaurants can make informed decisions about their marketing strategies and optimise their campaigns for better results. Better yet, using Cab Hospitality’s expertise will ensure your email marketing strategies are effective and specialised.

What are the benefits of email marketing?

Email marketing is an incredibly beneficial strategy that can reap several benefits for your business such as the below.

Cost-effective

Email marketing is a cost-effective way for businesses to reach a large audience. Compared to traditional advertising methods, such as print or TV ads, email marketing is more affordable and can provide a higher return on investment.

Adaptable

Email marketing is an adaptable strategy that can be moulded to your unique requirements. Each month you’ll receive measurable results for an in-depth understanding of how your email campaigns are performing, offering the opportunity to adjust your approach and tailor your content to better suit your audience's interests and preferences.

Targeted

Restaurant email marketing will allow you to send targeted messages to specific groups of people based on factors like demographics, interests, and past behaviour. This ensures that the right message is going to the correct audiences, with the aim to lead to higher engagement and conversion rates.

Personalised

Email marketing can be personalised to each individual recipient. By using data like the recipient's name, location, and past purchase history, businesses can create customised messages that feel more personal and relevant to the recipient. In fact, including the recipient's first name can boost open rates by 13 to 28%.

Measurable

Email marketing allows businesses to track and analyse their campaigns, so they can see what's working and what's not. By monitoring open rates, click-through rates, and conversion rates, businesses can make informed decisions about their marketing strategies and optimise their campaigns for better results.

Builds relationships

Email marketing can help businesses build relationships with their customers over time. By sending regular updates, promotions, and exclusive deals, businesses can create a loyal following of customers who feel valued and appreciated.

How can email marketing be used by a restaurant?

Effective restaurant email marketing can be a very compelling way for a restaurant to reach out to customers, build relationships with existing and potential customers, and promote and grow a brand to establish an increase in brand loyalty. Some effective restaurant email marketing includes the following:

Build a subscriber list

An updated subscriber list will encourage customers to sign up for their email newsletter by offering exclusive discounts, promotions, or freebies to entice them into the restaurant and increase revenue. Interestingly, 49% of consumers want to receive emails from brands that contain offers such as discounts and coupons.

Send regular newsletters

Newsletters as an email content type perform well with an 18.76% open rate. Sending regular newsletters to subscribers keeps them updated on new menu items, events, and promotions, strengthening the brand relationship and maintaining the consumer’s interest in what you’re offering.

Promote seasonal menus and events

Restaurants can use email marketing to promote seasonal menus, holiday specials, and upcoming events like live music nights, wine tastings, or cooking classes.

Gather feedback

Using email marketing to send surveys to subscribers, asking for feedback on the food, service, and overall experience is a fantastic opportunity to learn more about your customer base and what you are doing well in order to establish a further relationship with your consumers.

Build loyalty

Restaurant email marketing can be used to reward loyal customers with exclusive deals, discounts, or freebies. Rewarding customers for their loyalty also has huge benefits, with research showing that the most effective email subject lines that engage curiosity, include promotional offers, and are personalised to each recipient's interests.

Upsell and cross-sell

Email marketing can be used to upsell and cross-sell menu items, promoting add-ons like appetisers, drinks, or desserts, and engage with consumers on menu items they may haven’t heard about.

Reactive marketing

For the warmer months or when trends are kicking off, email marketing campaigns can be a great time to garner interest and engagement. For example, a compelling graphic or video content of a crisp and refreshing cocktail in the sun can entice consumers to visit based on a craving. Additionally, using GIFs in an email can improve click-through rates by 26%.